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Volume I: The Battle of the Atlantic, September 1939-May 1943 concerns Allied efforts to protect shipping, supply, and troop transport against Axis submarines and their supporting aircraft and ships. Morison discusses all U.S. naval operations in the Atlantic from pole to pole and in the Caribbean, Gulf of Mexico, Barents Sea, and Atlantic territorial waters.
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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Autonomous vehicles (AVs) have been used in military operations for more than 60 years, with torpedoes, cruise missiles, satellites, and target drones being early examples.1 They have also been widely used in the civilian sector-for example, in the disposal of explosives, for work and measurement in radioactive environments, by various offshore industries for both creating and maintaining undersea facilities, for atmospheric and undersea research, and by industry in automated and robotic manufacturing. Recent military experiences with AVs have consistently demonstrated their value in a wide range of missions, and anticipated developments of AVs hold promise for increasingly significant roles...
Volume 12: Leyte, June 1944-January 1945, is a dramatic retelling of the greatest naval battle of all time, the Battle for Leyte Gulf. The Allied victory at Leyte enabled the U.S. Navy to transport troops and base long-range bomber planes in positions so close to Japan that victory was all but assured.