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"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
The increasing demand for popular literary works has given impetus to the issue of quality and acceptability in translation. In specific cases where the novels to be translated include different wordplays, codes, and symbols, the problem of quality and acceptability has become more challenging for translators due to the significant impact of these language-specific components on the plot and the technical linguistic limitations. This book aims to show different methods for overcoming this challenge in translation by elaborating on the theoretical aspects of “creativity” in translation and by analyzing the dimensions of this creativity through the examples selected from Dan Brown’s best...
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features: * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage: the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. * User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French.
This much-anticipated sequel to the award-winning collection detailing the exploits of the beloved 800-year-old Turkish "wise fool," Mullah Nasruddin, presents well over 250 hilarious and authentic folktales, dozens appearing in English for the first time. Author Suresha has done extensive research to unearth many of these centuries-old racy tales of the "naughty Nasruddin"-stories previously suppressed for moralistic reasons-which explore taboo themes as the Mullah interacts with his family, community, and strangers during his many journeys. Readers will be amused as well as amazed by this unadulterated account of the truly Extraordinary Adventures of Mullah Nasruddin.
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Üniversitelerin temel görevlerinden biri, araştırma yaparak bilgi üretmek ve bunu topluma sunmaktır. Çeşitli yollarla bilgi üretimine katkı sağlayan üniversitelerin bu husustaki çalışmalarından biri de şüphesiz lisansüstü tezlerdir. Üniversitelerde yaptırılan lisansüstü tez çalışmaları, bu kurumlarda üretilen bilimsel bilginin somut meyveleridir. Bu bakımdan lisansüstü tezler büyük önem arz eder. Özellikle doktora tezleri belli bir alanda uzmanlaşmanın beratı sayıldığı için ayrı bir değere sahiptir. Çünkü doktora tezleri alanın genel görünümünü yansıtır. Herhangi bir alanda yapılmış doktora tezleri, o alanda hangi konulara değer v...