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The Human Centered Brand
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based b...
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildl...
The Creative Entrepreneur
The Creative Entrepreneur was voted Winner, in two categories—Craft and Business, of the 2009 IBPA (Independent Book Publishers Association) Benjamin Franklin Award which recognizes excellence in publishing. This book is for the large audience of artists, crafters, and creative individuals from all walks of life who desire to make a livelihood from their creative work, or who possibly have achieved some success, but don’t know how to replicate it or move to another level of accomplishment. These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and...
Drawing Lessons from the Great Masters
A book whose sales have not diminished but rather increased dramatically since its publication 45 years ago, this bestselling classic is the ultimate manual of drawing taught by the late Robert Beverly Hale, who’s famed lectures and classes at New York City’s Art Student League captivated artists and art educators from around the world. Faithfully producing and methodically analyzing 100 master drawings—including works of Michelangelo, Leonardo da Vinci, Rodin, Goya, and Rembrandt among others—Hale shows how these artists tackled basic problems such as line, light and planes, mass, position and thrust, and anatomy. With detailed analytical captions and diagrams, every lesson is clearly delineated and illustrated. Throughout, also, is commentary that sheds light on the creative process of drawing and offers deep insight into the unsurpassed achievements of the masters.
Syllabus
Writing exercises and creativity advice from Barry's pioneering, life-changing workshop The award-winning author Lynda Barry is the creative force behind the genre-defying and bestselling work What It Is. She believes that anyone can be a writer and has set out to prove it. For the past decade, Barry has run a highly popular writing workshop for nonwriters called Writing the Unthinkable, which was featured in The New York Times Magazine. Syllabus: Notes from an Accidental Professor is the first book to make her innovative lesson plans and writing exercises available to the public for home or classroom use. Barry teaches a method of writing that focuses on the relationship between the hand, t...
Making Comics
The idiosyncratic curriculum from the Professor of Interdisciplinary Creativity will teach you how to draw and write your story Hello students, meet Professor Skeletor. Be on time, don’t miss class, and turn off your phones. No time for introductions, we start drawing right away. The goal is more rock, less talk, and we communicate only through images. For more than five years the cartoonist Lynda Barry has been an associate professor in the University of Wisconsin–Madison art department and at the Wisconsin Institute for Discovery, teaching students from all majors, both graduate and undergraduate, how to make comics, how to be creative, how to not think. There is no academic lecture in...
Selling Like We're Human: A roadmap to selling from the heart in a new business world!
Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants! Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships? Is selling hard, uncomfortable and draining to you? Are you tired of the 'always be closing' and sleazy car salesmen approach? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find...
The ABC of Custom Lettering
Need to produce some flyers? Want to draw up a logo for a band? Need a T-shirt design? Don't want to use the same old computer fonts? Well, let graphic designer and typography teacher Ivan Castro show you The ABC of Custom Lettering. This practical and inspirational workbook features easy-to-follow, step-by-step instructions for hand drawing a range of letterforms, from Modern Roman and Gothic through to Latin, Script and Interlocked.
Level Up Your Law Practice
Level Up Your Law Practice lays the foundation for grounding a healthy mindset in practical business realities, so you can apply these principles to your law practice and build a vibrant business that serves both you and your clients. A healthy mindset gives you defensive measures to absorb criticism and manage your fears, and provides the foundation on which you can build a successful law practice. Progressive and sustainable business practices enable you to go on the offensive and build the practice you want. And having strong relationships with your clients gives you the leverage to take your practice to the next level. Level Up Your Law Practices gives you tools in each of these areas to become the lawyer you want to be and have a successful law practice.
The Beast Trilogy
Nike is a memory expert who remembers his every experience with perfect clarity. This is more of a curse than it is a blessing, because the pain of his past never fades. Follow Nike as he uses his gift to try to understand his link to Leyla nd Amir, both orphaned beside him in war torn Yugoslavia. Nike lives in a violent and chaotic world where manipulating the truth is a powerful tool and a man who can remember everything is invaluable to whoever controls him.
