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The Power of PR
Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. Through it you can: *Attract more new clients *Enhance your reputation *Cement your expert status *Increase your reach *Build awareness But more importantly, you can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.
Potato
This informative book focuses on the nutritional value of potatoes and ways to improve it. With the world reeling under the burden of an ever-growing population, there is a pressing need for affordable and nutritious staples to feed the billions. Potatoes are grown in a broad range of countries around the world and can substantially contribute to future food security. Given the increasing consumption of potatoes, there is a need for a book that compiles information on and raises awareness of their nutritional value, while also encouraging their consumption. The respective chapters of this book cover the chemical composition, structure and health benefits of potatoes, as well as genetic modif...
Mug the Wumph the Dancing Wizard
12-year-old Minty Taylor is a daydreamer. She loves to lose herself in her own imagination and artwork of fantasy characters. She is struggling with loneliness at school, after two of her closest friends are among twelve pupils, who mysteriously disappear during an Orienteering lesson overseen by bumbling supply teacher Mr Crumpler. Then one day, Minty discovers a unique ten-sided copper coin, inscribed with the words "Quaerite et Invenietis." Taken by its beauty, though others think it is just "tat", she picks it up and holds onto it for safe keeping. Later that night, while she is struggling to sleep because of the summer heat, she remembers the coin, and tosses it into the air. Without re...
Immunology of Diabetes
The papers included here examine all aspects of diabetes immunology, including studies on the genetics, pathogenesis, prediction, prevention and treatment of the disease. A particular emphasis is given to the human model of the disease as well as to advances in the broader fields of immunology and autoimmunity.
Modern Trends in Human Leukemia VII
Organized on behalf of the Deutsche Gesellschaft für Hämatologie und Onkologie, Hamburg, June 27/28, 1986
Drama and the Succession to the Crown, 1561-1633
The succession to the throne, Lisa Hopkins argues here, was a burning topic not only in the final years of Elizabeth but well into the 1630s, with continuing questions about how James's two kingdoms might be ruled after his death. Because the issue, with its attendant constitutional questions, was so politically sensitive, Hopkins contends that drama, with its riddled identities, oblique relationship to reality, and inherent blurring of the extent to which the situation it dramatizes is indicative or particular, offered a crucial forum for the discussion. Hopkins analyzes some of the ways in which the dramatic works of the time - by Marlowe, Shakespeare, Webster and Ford among others - reflect, negotiate and dream the issue of the succession to the throne.
Digital Relationships
Why do so many organizations fail to mobilize the social networks of employees to respond to disruptions, innovate, and change? In Digital Relationships, Jason Davis argues that individual and organizational interests about networking can come out of alignment such that the network ties that individuals form are organizationally sub-optimal for achieving their most ambitious goals. Developing a new perspective about networks and organizations, he explains through network agency theory how network problems emerge, the role of digital technology adoption by organizations in amplifying misalignment, and the capacity of managers and function of the executive to resolve agency problems and mitigate their impact. Drawing on over a decade of qualitative research in US, Asian, and European "big tech" companies and new analytical and computational modeling, this book offers new interpretations and solutions to the pathologies that emerge from organizationally detrimental networking behaviors and in the face of managerial interventions.
