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Nicely Said
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey question...
Writing Online and Audio Stories
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listen...
How to Make Sense of Any Mess
Everything is getting more complex. It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there's a deepening (and inescapable) need for people to work with and understand information. Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users.We all face messes made of information and people. This book defines the word "mess" the same way that most dictionaries do: "A situation where the interactions between people and information are confusing or full of difficulties." - Who doesn't bump up against messes made of information and people every day? How to Make Sense of Any Mess provides a seven step process for making sense of any mess. Each chapter contains a set of lessons as well as workbook exercises architected to help you to work through your own mess.
Boreal Forests in the Face of Climate Change
This open access book explores a new conceptual framework for the sustainable management of the boreal forest in the face of climate change. The boreal forest is the second-largest terrestrial biome on Earth and covers a 14 million km2 belt, representing about 25% of the Earth’s forest area. Two-thirds of this forest biome is managed and supplies 37% of global wood production. These forests also provide a range of natural resources and ecosystem services essential to humanity. However, climate change is altering species distributions, natural disturbance regimes, and forest ecosystem structure and functioning. Although sustainable management is the main goal across the boreal biome, a nove...
Strategic Content Design
Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and le...
The Environmental Case
Answers to environmental issues are not black and white. Debates around policy are often among those with fundamentally different values, and the way that problems and solutions are defined plays a central role in shaping how those values are translated into policy. The Environmental Case captures the real-world complexity of creating environmental policy, and this much-anticipated Sixth Edition contains 14 carefully constructed cases, including a new study of the Salton Sea crisis. Through her analysis, Sara Rinfret continues the work of Judith Layzer and explores the background, players, contributing factors, and outcomes of each case, and gives readers insight into some of the most interesting and controversial issues in U.S. environmental policymaking.
Designing Interfaces
Designing good application interfaces isn’t easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, you’ll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems. You’ll learn patterns for mobile apps, web applications, and desktop software. Each pattern contains full-color examples and practical design advice you can apply immediately. Experienced designers can use this guide as an idea sourcebook, and novices will find a road map to the world of interface and interaction design. Understand your users before you start designing Build your software’s structure so it makes sense to users Design components to help users complete tasks on any device Learn how to promote wayfinding in your software Place elements to guide users to information and functions Learn how visual design can make or break product usability Display complex data with artful visualizations
Ecological Forest Management Handbook
The second edition of Ecological Forest Management Handbook continues to provide forestry professionals and students with basic principles of ecological forest management and their applications at regional and site-specific levels. Thoroughly updated and revised, the handbook addresses numerous topics and explains that ecological forest management is a complex process that requires broad ecological knowledge. It discusses how to develop adaptive management scenarios to harvest resources in a sustainable way and provide ecosystem services and social functions. It includes new studies on ecological indicators, the carbon cycle, and ecosystem simulation models for various forest types: boreal, ...
Writing Is Designing
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
