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This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority strategic sector in the national economy of Bulgaria. The contributions to this volume reflect on discussions related to a number of aspects crucial for the development of sustainable tourism. They investigate the impact of tourism policies on national image creation; environmental factors; the emotional profiles of wellness tourists; the key factors influencing regional tourism development; medical tourism; innovative methods of learning Business English; and a number of financial issues, among others.
This compelling ethnography of women working in Bulgaria’s popular sea and ski resorts challenges the idea that women have consistently fared worse than men in Eastern Europe’s transition from socialism to a market economy. For decades western European tourists have flocked to Bulgaria’s beautiful beaches and mountains; tourism is today one of the few successful—and expanding—sectors of the country’s economy. Even at the highest levels of management, employment in the tourism industry has long been dominated by women. Kristen Ghodsee explains why this is and how women working in the industry have successfully negotiated their way through Bulgaria’s capitalist transformation whi...
This book is the result of the joint efforts of hospitality and tourism academicians of eleven countries in Central and Eastern Europe – all of them members of La Fondation pour la Formation Hôtelière based in Switzerland, which for more than twenty years has supported the development and the evolution of hospitality and tourism education in thirty nine educational institutions across Central and Eastern Europe. The book analyses hospitality and tourism development in various countries in the period of transition (1990-2015). Its main advantage is that the research is conducted by native hospitality and tourism researchers and specialists from each country. The volume will appeal to a large audience of lecturers, researchers, and students in hospitality and tourism both across Europe and worldwide, as well as to all people interested in Central and Eastern European countries’ general development and its specifics during the transition period.
Nature, mountain ecology, western Europe, Austria, Switzerland, Germany, Spain, France, USSR, Czech Republic, Slovakia, Poland, Bulgaria, Siberia.