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Film Marketing into the Twenty-First Century
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Torturous Etiquettes
"Etiquette," as noted toastmaster Herbert V. Prochnow once pointed out, "is knowing how to yawn with your mouth closed"—that is, to spare the feelings of the other person, one must stifle one's own. To be polite, therefore, is to perform. Onscreen, closeups often reveal the effort that goes into maintaining that performance: with a fleeting frown or a slight scowl, an actor reveals the "torture" of mannered behavior. In Torturous Etiquettes, Daniel Varndell examines such gestures to reveal the difficulties of the social encounter. Drawing on the history of etiquette, the book deconstructs an array of examples from classical and contemporary Hollywood and European cinema, taking a close look at onscreen representations of rudeness, ridiculing, racist and sexist etiquettes, hospitality, table manners, and more. In doing so, it reveals etiquette to be a persistent theme in cinema and questions the role it plays in either upholding or denying the basic humanity of others.
Global Media, Culture, and Identity
This edited volume examines the ways that global media shapes relations between place, culture, and identity. Through the included essays, Chopra and Gajjala offer a mix of theoretical reflections and empirical case studies that will help readers understand how the media can shape cultural identities and, conversely, how cultural formations can influence the political economy of global media. The interdisciplinary, international scholars gathered here push the discussion of what it means to do global media studies beyond uncritical celebrations of the global media technologies (or globalization) as well as beyond perspectives that are a priori dismissive of the possibilities of global media....
The Cinematographer's Voice
The Cinematographer's Voice is a unique exploration of contemporary filmmaking and cinematography. The distillation of more than one-hundred interviews with cinematographers from around the world, and the product of a decade's worth of scholarship, the book is not only a collection of interviews with some of the world's leading cinematographers, but also a panoramic sweep of what image-making means in the era of digital cinema. Frequently, cinematography may seem intimidating as a discipline, the preserve solely of practitioners who have learned, through years of exposure to photographic technology, both the required jargon and background knowledge to comfortably engage with an often-technical field. In our present era of film studies, this is no longer the case. The interviews collected here are informative not only on matters of technique, but also on the ways in which practitioners formulate their methodologies, work with directors, and engage with the many logistical hurdles of visual storytelling. The result is an oral history of the past forty years of filmmaking and the cinematography it has produced.
Distancing Representations in Transgender Film
Distancing Representations in Transgender Film explores the representation of transgender identity in several important cinema genres: comedies, horror films, suspense thrillers, and dramas. In a critique that is both deeply personal and theoretically sophisticated, Lucy J. Miller examines how these representations are often narratively and visually constructed to prompt emotions of ridicule, fear, disgust, and sympathy from a cisgender audience. Created by and for cisgender people, these films do not accurately represent transgender people's experiences, and the emotions they inspire serve to distance cisgender audience members from the transgender people they encounter in their day-to-day lives. By helping to increase the distance between cisgender and transgender people, Miller argues, these films make it more difficult for cisgender people to understand the experiences of transgender people and for transgender people to fully participate in public life. The book concludes with suggestions for improving transgender representation in film.
Eccentric Laughter
Eccentric Laughter explores new ways to watch postwar British film comedies, arguing that their representations of eccentricity offered a set of possible queer futures for a Britain that had been destabilized by years of conflict and social upheaval. Far from being the apolitical cinema described by previous critics, these comedies—including both perennial favorites from Ealing Studios and neglected films ripe for rediscovery—make a joke of and suggest alternatives to the heterocentric home and family. Referencing a wide range of theories, the book gives details of how these films' comic queernesses are not structured on fixed identities but on an open play of possibilities, depicting eccentricity, artifice, drag, ruins, and the wild in ways that can still offer inspiration for experiments in living today. Engaging with contemporary queer theories and politics, the book argues that these films continue to address questions of urgent relevance to students and other viewers in the twenty-first century. Films discussed include The Belles of St. Trinian's, Genevieve, The Lavender Hill Mob, Simon and Laura, The Stranger Left No Card, and Young Wives' Tale.
Reluctant Sleuths, True Detectives
Reluctant Sleuths, True Detectives examines the detective figure in four noir and neo-noir films: Out of the Past (1947), Notorious (1946), Vertigo (1958), and Chinatown (1974). Exploring the way that these characters each move from an initial state of reluctant passivity to one of passionate engagement with the world around them, it questions the cinematic forces required to motivate and move them. In its close examinations of each film, the book meditates on the detectives' hunts and how they interact with the cinematic apparatus that captures and presents them to an audience, and it tracks the receptive experience of these films in relation to these questions of motivation and movement.
Whiteness at the End of the World
The use of Christian apocalyptic myths has changed significantly over the centuries. Initially used by genuinely disenfranchised groups, they are used today as a response to more egalitarian treatment of minorities in American society. The apocalyptic framework allows the patriarchy to frame itself as the victim who must restore America to a past where white male power went uncontested. This kind of white anxiety over increasing minority rights frequently manifests itself in contemporary apocalyptic media, which often depicts a white male hero facing a wide array of threatening "Others." Taking a unique look at the parallels between apocalypticism and American frontier mythology, as well as conspiracy theories and the post-apocalyptic obsession with repurposed objects, Whiteness at the End of the World analyzes many well-known films from the past fifty years, from Planet of the Apes to I Am Mother. It offers unique, clearly presented insights into recurring patterns that appear in an extraordinarily ubiquitous genre that has only increased in popularity, and whose themes of racial anxiety are increasingly pertinent in our increasingly contentious political climate.
French B Movies
In the impoverished outskirts of French cities, known as the banlieues, minority communities are turning to American culture, history, and theory to make their own voices, cultures, and histories visible. Filmmakers have followed suit, turning to Hollywood genre conventions to challenge notions of identity, belonging, and marginalization in mainstream French film. French B Movies proposes that French banlieue films, far from being a fringe genre, offer a privileged site from which to understand the current state of the French film industry in an age of globalization. This gritty style appears in popular arthouse films such as Mathieu Kassovitz's La Haine and Bande de filles (Girlhood) along ...
The Human Figure on Film
The Human Figure on Film asks what it is we look for when we look at human beings projected on a screen. People have appeared onscreen since film was invented. Nothing could be more common, and yet nothing confounds us more, than a filmed human being. Scholars and critics have attempted to reduce the mystery, creating methodologies that make this figure legible. Some of their efforts form the subject of this book. Each chapter is devoted to a single, central concept—the natural, the pictorial, the institutional, and the fictional—that viewers have used to make sense of what they see. Each concept, in turn, is tied to the work and methods of a particular kind of historical observer: the n...
