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Logo Design Workbook
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Managing the Design Process-Implementing Design
Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this bookis visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Becoming a Graphic Designer
A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
Color Design Workbook
Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
Inside the Business of Graphic Design
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
1,000 Type Treatments
A collection of 1000 instances of thoughtful type usage along with credits that note what fonts were used in the design. The photography focuses in on the typography so readers can get an up-close look at the work.
1000 Restaurant Bar & Cafe Graphics
Beskrivelse: Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump-start their creativity for their restaurant industry clients.
How to Grow as a Graphic Designer
Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid. Also provided is priceless peer advice on strategic issues such setting a goal for one's company, growing or shrinking a business, and promoting one's uniqueness.
Inspiration
Today's world is so flooded with images and information that only the freshest new designs get noticed. But dominating trends and carbon-copy successes often trap designers in been there, done that mediocrity. Inspiration = Ideas helps artists kick their work out of the clone zone and journey into new, uncharted visual territory. The book introduces readers to found design, where inspiration flows not from successful finished designs, but from textures, colors, patterns, and primitive and offbeat imagery. From indigenous design (Brazilian canned good labels), traditional patterns (the hennaed hands of Indian brides), and captivating textures and materials (ikat paper) -- to examples of current local commercial design on simple things like food packaging -- this well-traveled sourcebook brings an endless stream of rare global images and ideas straight to designer's doorsteps. Complete with frequent sidebars that explore how successful designers are inspired by and have used found design in their work, this exotic visual tour will enable artists to bring their work from common and bland to original and beautiful.
Just Design
For many, doing good work that also does good in the world is part of the ethos of design practice. Just Design celebrates and explores this increasingly critical aspect of design by showcasing a diverse collection of inspiring projects, people and causes. Look inside to explore more than 140 exceptional design solutions from many of the world's leading designers and discover new work from emerging voices. Dig deeper by reading the story behind every included project—including 10 expanded case studies. Gain new perspective with thoughtful essays by Alissa Walker, Kate Andrews, Aaris Sherin, Alice Bybee, Cinthia Wen and Brian Collins. Energize your creative spirit with inspirational profile...
