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How do you keep your sense of humor in the crazy business world? AIAA is pleased to offer the re-release of the updated Augustine's Laws. First published by Viking Penguin, this edition of the management classic has long been out of print. Augustine's Laws is a collection of 52 laws that cover every area of business. Each law formulates a home truth about business life that, once pointed out, is impossible to forget or ignore. Each law is embedded in an entertaining and informative text whose humor brings into sharp focus all the complexities a manger is ever likely to face. Augustine's Laws has been widely praised and quoted in the national media. The book's humor brings solace to all of us trapped in the coils of business perplexity; its sanity and brilliance will suggest multiple escapes and solutions.
Such landmark books as "The Peter Principle, Parkinson's Law", and "Up the Organization" have had an indelible effect on the management culture of our time through their acute visions of the tangles and paradoxes of modern business. To that short list must now be added "Augustine's Laws"--A classic of the genre, a brilliant (and ruefully hilarious) book on the looking-glass world of business management and organizational misbehavior. it offers its readers multiple shocks of recognition and priceless insights into how things might be better run. The fifty-two "Augustine's Laws" set forth here cover every area of business. Each law formulates a home truth about business life that, once pointed...
Drawing wide acclaim in hardcovera brilliant guide to management based on the principles explored in Shakespeares plays. Timelessly wise and externally popular, the plays of Shakespeare are packed with essential insights into human psychology and the use and abuse of power. In Shakespeare in Charge, Norman Augustine, former Fortune 500 CEO, and Kenneth Adelman, former U.S. Ambassador to the United Nations, show how the Bards shrewd understanding of palace politics and the strategies of warfare can just as easily be applied to the twists and turns of the corporate world.
In the face of so many daunting near-term challenges, U.S. government and industry are letting the crucial strategic issues of U.S. competitiveness slip below the surface. Five years ago, the National Academies prepared Rising Above the Gathering Storm, a book that cautioned: "Without a renewed effort to bolster the foundations of our competitiveness, we can expect to lose our privileged position." Since that time we find ourselves in a country where much has changed-and a great deal has not changed. So where does America stand relative to its position of five years ago when the Gathering Storm book was prepared? The unanimous view of the authors is that our nation's outlook has worsened. Th...
How do you keep your sense of humor in the crazy business world? AIAA is pleased to offer the re-release of the updated Augustine's Laws. First published by Viking Penguin, this edition of the management classic has long been out of print. Augustine's Laws is a collection of 52 laws that cover every area of business. Each law formulates a home truth about business life that, once pointed out, is impossible to forget or ignore. Each law is embedded in an entertaining and informative text whose humor brings into sharp focus all the complexities a manger is ever likely to face. Augustine's Laws has been widely praised and quoted in the national media. The book's humor brings solace to all of us trapped in the coils of business perplexity; its sanity and brilliance will suggest multiple escapes and solutions.
The CEO of the Lockheed Martin Corporation talks about the different elements of managing a corporation, from ethics and leadership to crisis management and reengineering
Engineers love to build “things” and have an innate sense of wanting to help society. However, these desires are often not connected or developed through reflections on the complexities of philosophy, biology, economics, politics, environment, and culture. To guide future efforts and to best bring about human flourishment and a just world, Engineering and Philosophy: Reimagining Technology and Progress brings together practitioners and scholars to inspire deeper conversations on the nature and varieties of engineering. The perspectives in this book are an act of reimagination: how does engineering serve society, and in a vital sense, how should it.
Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visi...
How One Man Masterminded the Soviet Drive Beat America to the Moon. "Fascinating . . . packed with technical and historical detail for the space expert and enthusiast alike . . . Great stuff!"-New Scientist "In this exceptional book, James Harford pieces together a most compelling and well-written tale. . . . Must reading."-Space News. "Through masterful research and an engaging narrative style, James Harford gives the world its first in-depth look at the man who should rightly be called the father of the Soviet space program."-Norman R. Augustine, CEO, Lockheed Martin. "In Korolev, James Harford has written a masterly biography of this enigmatic 'Chief Designer' whose role the Soviets kept ...
"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand." —Putt's Law Early Praise for Putt's Law and the Successful Technocrat: "This is management writing the way it ought to be. Think Dilbert, but with a very big brain. Read it and weep. Or laugh, depending on your current job situation." —Spectral Lines, IEEE Spectrum, April 2006 "It's a classic. It reads at first like humor, but one eventually realizes that it's all true. The first edition changed my life. I loaned my copy to a subordinate at IBM, and he didn't return it to me until he was my boss." —Dave Thompson, PhD, IBM Fellow (retired), Me...