Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
The Media Handbook
The Media Handbookprovides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strateg...
In the Zone
Like a runner hitting a stride or an athlete on a winning streak, there are times when everything falls into place. This compelling book reveals how the nation's most effective coaches, athletes, and teams use mental techniques to reach an optimal performance level and how these techniques can be translated in the business environment. Photos & illustrations.
Handbook of Services Marketing and Management
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Tapestry of Terror
This text aims to offer fresh insight into the complexities of state-sponsored and nonstate terrorism. It presents a detailed statistical and quantitative analysis of four Middle East terrorist organisations, in Algeria, Turkey, Egypt and Israel.
Confronting Consumption
Essays that offer ecological, social, and political perspectives on the problem of overconsumption.
Women, Men and News
This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume also addresses diversity issues among women’s use of news, considering racial, ethnic, international and feminist perspectives. The volume is intended to help readers understand adult news use behavior--a critical and timely issue considering the state of newspapers and television news in today’s multi-media news environment.
Encounter with Enlightenment
In Encounter with Enlightenment, Robert E. Carter puts forth the East, and specifically Japan, as a source of possible solutions to the world's social, economic, and environmental problems. Not only is the book a sustained scholarly analysis of both the religious and philosophical roots of Japan's distinctive ethical approach to life, but it also provides the Western reader with a context for understanding Eastern values—values that although familiar to the West tend to be deemphasized. Encounter with Enlightenment begins a horizontal fusion between East and West, and establishes a common ground for mutual understanding and for working toward an ethical approach that could resolve some of the earth's difficulties.
Adobe Type Library Reference Book
Choosing the right font can be one of the hardest parts of your job as a digital designer—there are literally thousands to choose from. One of the largest and most respected collections of high-quality fonts is the Adobe Type Library, now available entirely in the cross-platform OpenType® format, which promises to make font incompatibilities a thing of the past. Any designer who has struggled to find just the right typeface for a project will find this comprehensive reference an indispensable guide to Adobe’s vast selection of over 2,200 typefaces. Organized both alphabetically and by style, the newly revised and updated Adobe Type Library Reference Book, Third Edition provides: Specime...
