Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Too Old for TV
None
Too Old for TV?
None
Television News and the Elderly
This concise survey investigates the television general managers' and news directors' attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer's status as a viewing audience of the news and how they are presented in the news.
Television Looks at Aging
Describes national and local television programs which treat aging in America. Introductory essay by Dr. Mary Cassata.
Portraying Older People in Advertising
Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
