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Marketing for CPAs, Accountants, and Tax Professionals
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Cr...
China Business
For foreign business to succeed in China, it needs to be better informed of the challenges that China is faced with today. China was a centrally planned economy with very little international ties only three decades ago. Thus, it has to catch up for the lost years when there was neither opportunity to gain management experience nor any meaningful legal and regulatory framework to speak of. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today. The book consists of four sections: the business environment; management issues; sales and marketing; international business. Contributors are from both business circles and the academia, who have witnessed not only progress but also the pain that has accompanied the path to a market economy.
Sociopolitical Aspects of International Marketing
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
China Markets Yearbook 1999
The basic reference for all who do business in China. The data, provided in an exclusive contract by the PRC State Statistics Bureau, is further tested and refined under the editors' supervision down to a less than 0.1% error rate. The book focuses on manufacturing and consumer markets. It includes the latest and most comprehensive market data and firm-level information available. Coverage includes the entire industrial and consumer goods sector (563 industries) of the Chinese economy -- more than 500,000 firms, including foreign-owned operations, state enterprises, town and village enterprises, and different types of joint ventures. For each industry there are data on past sales, production volume, productivity, number of employees, firm size, and key distributor.
Developing China's West
From macro and micro perspectives, this book provides a panoramic view of China's sprawling western region. China's twelve western provinces are examined through several critical thematic dimensions.
Piracy in the Indian Film Industry
This book studies the social, cultural, historical, legal and economic dimensions of copyright piracy in India.
International Marketing
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Consumer Behavior in Asia
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it exp...
