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Stakeholder Theory
In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. In the intervening years, the literature on stakeholder theory has become vast and diverse. This book examines this body of research and assesses its relevance for our understanding of modern business. Beginning with a discussion of the origins and development of stakeholder theory, it shows how this corpus of theory has influenced a variety of different fields, including strategic management, finance, accounting, management, marketing, law, health care, public policy, and environment. It also features in-depth discussions of two important areas that stakeholder theory has helped to shape and define: business ethics and corporate social responsibility. The book concludes by arguing that we should re-frame capitalism in the terms of stakeholder theory so that we come to see business as creating value for stakeholders.
The Political Economy of the Company
Theoretical writing on the company and company law has been dominated in recent years by economics. This collection of essays by a distinguished team of authors drawn from a variety of disciplines seeks to build on the insights of this economic analysis and broaden understanding by examining the company in a wider historical,legal, political, and sociological context. Issues discussed include the attitudes of political parties in the UK to the company, the rise of the non-executive director, institutional activism and stakeholder protection, and the evolution of the nexus of contracts theory of the company. There is also a strong comparative theme, with discussions of the political and sociological context of corporate governance in France, Germany, and Japan, together with developments at the European level.
Strategic Planning
What Is Strategic Planning The process of determining an organization's strategy or direction and making decisions regarding how those resources should be allocated in order to achieve strategic goals is referred to as strategic planning. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Strategic planning Chapter 2: Scenario planning Chapter 3: SWOT analysis Chapter 4: Balanced scorecard Chapter 5: Porter's five forces analysis Chapter 6: Growth-share matrix Chapter 7: VRIO Chapter 8: PEST analysis Chapter 9: Strategy map Chapter 10: Responsive evaluation (II) Answering the public top questions about strategic planning. (III) Real world examples for t...
Market Intelligence
What is Market Intelligence Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market intelligence Chapter 2: Customer relationship management Chapter 3: Supply chain management Chapter 4: Business intelligence Chap...
Strategic Management
What is Strategic Management In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-mak...
Managing Strategy
Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: Understanding organisational culture Performing SWOT and PEST analyses Researching new markets Corporate mission and values Setting objectives Performance measurement and balanced scorecard Strategic options The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
Inteligencia de mercado
¿Qué es la inteligencia de mercado? La inteligencia de mercado (MI) se refiere al proceso de recopilación y análisis de información pertinente al mercado de una empresa, incluidas tendencias, seguimiento de los competidores, y seguimiento de clientes. Es un subtipo de inteligencia competitiva (CI), que se refiere a los datos y la información que recopilan las empresas para proporcionar información continua sobre las tendencias del mercado, como los valores y las preferencias de los clientes y competidores. Cómo te beneficiarás (I) Insights y validaciones sobre los siguientes temas: Capítulo 1: Inteligencia de mercado Capítulo 2: Gestión de las relaciones con los clientes Capítul...
