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User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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Popol Vuh
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Mensch und Computer 2017 - Tagungsband
Die Mensch und Computer ist eine vom Fachbereich Mensch-Computer-Interaktion der Gesellschaft für Informatik (GI) initiierte und seit 2001 jährlich stattfindende Fachtagungsreihe zu Mensch-Computer-Interaktion. Hier treffen sich Personen aus Wissenschaft und Praxis, um neueste Forschungsergebnisse zu diskutieren, Erfahrungen auszutauschen und neue Produkte und Methoden kennen zu lernen. Die Tagung bietet Einblicke in Entwicklungen in den Bereichen Usability, User Experience, Mensch-Computer-Interaktion, Computer-Supported Cooperative Work und Gestaltung interaktiver Medien. Spielend einfach interagieren - das Motto der Mensch und Computer 2017 deutet in unterschiedliche Richtungen: Einerse...
Alcheringa
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The Happy Ever After Playlist
'Sweet and achingly romantic - a truly wonderful love story' Beth O'Leary, author of The Flatshare From the USA Today bestselling author of The Friend Zone comes an adorable and fresh romantic comedy about one trouble-making dog who brings together two perfect strangers. Two years after losing her fiancé, Sloan Monroe still can't seem to get her life back on track. But one trouble-making pup with a 'take me home' look in his eyes is about to change everything. With her new pet by her side, Sloan finally starts to feel more like herself. Then, after weeks of unanswered texts, Tucker's owner reaches out. He's a musician on tour in Australia. And bottom line: he wants Tucker back. Well, Sloan'...
Building an Archaeology of Maya Urbanism
Building an Archaeology of Maya Urbanism tears down entrenched misconceptions of Maya cities to build a new archaeology of Maya urbanism by highlighting the residential dynamics that underwrote one of the most famous and debated civilizations of the ancient Americas. Exploring the diverse yet interrelated agents and processes that modified Maya urban landscapes over time, this volume highlights the adaptive flexibility of urbanization in the tropical Maya lowlands. Integrating recent lidar survey data with more traditional excavation and artifact-based archaeological practices, chapters in this volume offer broadened perspectives on the patterns of Maya urban design and planning by viewing b...
Catalogue: Authors
Its outstanding feature is the inclusion of journal articles. For more than 50 years the periodicals have been indexed, as well as compilations such as Festschriften, and the proceedings of congresses.
Non voglio mica la luna
The Happy Ever After Playlist Sloan Monroe è una giovane e talentuosa artista, che non riesce più a dare la giusta direzione alla sua vita. Fino a quando si trova a condividere un bizzarro viaggio in macchina con un cane scodinzolante, balzato all’improvviso sul sedile del passeggero. Dal momento in cui ha incrociato i suoi dolci occhi da cucciolo, Sloan si è sentita per la prima volta sicura di qualcosa. E Tucker, questo il nome riportato sul collare, è diventato presto una parte fondamentale delle sue giornate. Sono trascorse settimane da allora e, dopo decine di chiamate e messaggi senza risposta al numero sulla medaglietta, Jason, il proprietario di Tucker, si fa vivo. A quanto par...
