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User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
The Leadership House
“A wonderful story about leadership. In this little book, you will find the tools necessary to enhance your leadership journey. Thanks Patrick for giving us such a gift.” —Howard Behar, former president of Starbucks International "Great storytelling alongside with the simultaneous communication of facts. In this book, the essentials of leadership are impressively presented in an unusual and memorable setting." —Gisbert Rühl, former CEO of Klöckner & Co SE Whether you are a founder, an entrepreneur, a CEO, a senior executive, or a manager who has just been promoted into a leadership position, your success will depend on others. If you cannot lead people, groups, and organizations ef...
Biografische Index van de Benelux
Also available as "World Biographical Index" Online and on CD-ROM
User Experience Identity
Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erzeugt werden kann. Die überzeugende und unverwechselbare Kommunikation einer Markenpersönlichkeit auf Websites, Mobile Sites, Apps und Landingpages führt direkt zu Wachstum in User Engagement, Conversion und ROI. An Praxisbeispielen führt der Autor anschaulich vor, wie die Erkenntnisse aus Neuropsychologie und Neuromarketing konkret in den Produktgestaltungsprozess und das User Experience Design übertragen werden können. Die wichtigsten Werkzeuge und Leistungsbausteine werden vorgestellt und ihre Anwendung verständlich erläutert.Ein empfehlenswertes Fachbuch für Produktmanager, CMO, UX Manager und Webentwickler, die den Mehrwert ihrer Marke mit einem stimmigen User Experience Design steigern wollen.
The Statesman's Year-Book
The classic reference work that provides annually updated information on the countries of the world.
