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User Experience Is Brand Experience
  • Language: en
  • Pages: 187

User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Radiopharmaceutical Chemistry between Imaging and Endoradiotherapy
  • Language: en
  • Pages: 257

Radiopharmaceutical Chemistry between Imaging and Endoradiotherapy

  • Type: Book
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  • Published: 2018-10-04
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  • Publisher: MDPI

This book is a printed edition of the Special Issue "Radiopharmaceutical Chemistry between Imaging and Radioendotherapy" that was published in Pharmaceuticals

A History of German Literature
  • Language: en
  • Pages: 1389

A History of German Literature

  • Type: Book
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  • Published: 2005-11-02
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  • Publisher: Routledge

Since the appearance of its first edition in Germany in 1979, A History of German Literature has established itself as a classic work used by students and anyone interested in German literature. The volume chronologically traces the development of German literature from the Middle Ages to the present day. Throughout this chronology, literary developments are set in a social and political context. This includes a final chapter, written for this latest edition, on the consequences of the reunification of Germany in 1990. Thoroughly interdiscipinary in method, the work also reflects recent developments in literary criticism and history. Highly readable and stimulating, A History of German Literature succeeds in making the literature of the past as immediate and engaging as the works of the present. It is both a scholary study and an invaluable reference work for students.

A History of German Literature
  • Language: en
  • Pages: 698

A History of German Literature

  • Type: Book
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  • Published: 1931
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  • Publisher: Routledge

None

The Dictionary of Art: A to Anckermann
  • Language: en
  • Pages: 1095

The Dictionary of Art: A to Anckermann

  • Categories: Art
  • Type: Book
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  • Published: 1996
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  • Publisher: Unknown

Online ed. provides access to the entire 45,000-plus articles of Grove's Dictionary of art (1996, 34 vols.) with constant additions of new material and updates to the text, plus extensive image links.

Nineteenth-Century Emigration from Kreis Simmern (Hunsrueck), Rheinland-Pfalz, Germany, to Brazil, England, Russian Poland, and the United States of a
  • Language: en
  • Pages: 20

Nineteenth-Century Emigration from Kreis Simmern (Hunsrueck), Rheinland-Pfalz, Germany, to Brazil, England, Russian Poland, and the United States of a

Mr. Smith extracted the names in the Simmern Kreis/Rhineland-Falz booklet from two articles published in Germany in 1935 and 1938. Approximately 56% of these individuals emigrated to the U.S., 37% to Brazil, and 5% to England. In this work, the author has arranged the names according to hometown of origin and, thereunder, by the country of destination. In most cases, we learn the emigrant's name, year emigrated, occupation, date of birth, and frequently, the city or state of destination. The roughly 2,500 persons named in the volume, whose dates of emigration span the last 70 years of the 19th century, are easily found by means of the surname index at the back.

Hand- und Adreßbuch der Stadt Nördlingen
  • Language: de
  • Pages: 236

Hand- und Adreßbuch der Stadt Nördlingen

  • Type: Book
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  • Published: 1896
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  • Publisher: Unknown

None

Hand- und Adreßbuch für die Stadt Nördlingen
  • Language: de
  • Pages: 234

Hand- und Adreßbuch für die Stadt Nördlingen

  • Type: Book
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  • Published: 1896
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  • Publisher: Unknown

None

Katalog der Texte. Jüngerer Teil (D - H)
  • Language: de
  • Pages: 661

Katalog der Texte. Jüngerer Teil (D - H)

Repertorium der Sangspru ̈che und Meisterlieder des 12. bis 18. Jahrhunderts : Katalog der Texte. 7, Ju ̈ngerer Teil : D-H.

Indiana University Studies
  • Language: en
  • Pages: 1266

Indiana University Studies

  • Type: Book
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  • Published: 1935
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  • Publisher: Unknown

None