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Primalbranding
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Summary of Patrick Hanlon's Primalbranding
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow’s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.
Primalbranding
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, ...
Exiled from the Tundra
Moments before starting his teaching career in a remote Inuit community in the Arctic, Patrick Hanlon is told that one of his students committed suicide that summer. Finding himself thrust into a situation that he is not prepared for, he is at first paralyzed by the challenge of teaching under these circumstances in the face of the social and technological changes that have impacted his students and their families. Over the course of the two years he spends with his students they cautious earn each other's trust and open up a dialogue around the simple question "Why are we here?", a question that he strives to answer as honestly and meaningfully as possible.Despite the challenges he remains committed to the goal of making the time that share valuable and in the end he learns his own lessons about life in the Arctic and the struggle to survive.
Punishing Corporate Crime
Punishing Corporate Crime: Legal Penalties for Criminal and Regulatory Violations provides a practical discussion of criminal punishment trends directed at the corporate entity. Corporate punishment, for the most part, has traditionally occurred either in the form of a fine or, in the extreme, a heavy sanction that terminates the business. This timely book analyzes the historical and statutory bases of corporate punishment and reviews the latest remedies now employed by the government, including receivership and monitoring, disgorgement of profits, restitution, integrity agreements, and disbarment from regulated fields. Punishing Corporate Crime explores the new and evolving area of corporate criminal punishment that has emerged in the post- Enron era. This book offers key advice in addressing the new and evolving punishments that face corporations, as well as a consideration of preventative programs.
Knick Knack Paddy Whack
A surprise best-seller in Britain, this outrageous, weirdly funny first novel will appeal to fans of Paddy Clark Ha Ha Ha. Not since Holden Caulfield in The Catcher in the Rye has literature seen a young man with as much contempt for hypocrisy and phoniness as Patrick Scully, the narrator of this brilliantly observed tale of a nineteen-year-old's frustrations and dreams. Stuck in a dead- job in Dublin, while his friends pursue useless degrees at the university, Patrick escapes for a week to his hometown of Killeeny, a few hours' bus ride from Dublin. There he hooks up with his childhood chum, Balls O'Reilly, and his on-again, off-again girlfriend, Francesca, who, as we learn in chapters from her diary, is more interested in Balls than she'd want anyone, especially Patrick, to know. What follows is a rollicking week of carousing, drinking, and depravity, all seen through Patrick's searing and unforgiving eyes. Laced with hilarious small-town insight, this gripping first novel builds to a shocking climax as Patrick's insight into the duplicity of his so-called friends becomes more than he can bear.
FinTech For Dummies
Examine the depth and breadth of financial technology This comprehensive, hands-on guide is the go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry. FinTech For Dummies will shed light on this rapidly changing landscape making it an invaluable source of information for anybody working in or interested in this space. This book provides insights, knowledge and guidance from industry experts Steve O’Hanlon and Susanne Chishti on the following: Gaining insight fastest growing market segment of the financial markets Learning the core decision making to effect a growth plan Securing knowledge of the fastest growing fintech companies in the world Navigating the fintech world The ingredients into building a FinTech company
A Half Remembered Song
‘Those bewildered faces were an image he had contrived to forget since that day, but Tom remembered it now, on his return to the spot. The rain had stopped and the clouds were stretched to reveal blue sky beyond. He had rerun the events of that appalling day over and over as, from his shelter, he watched the weather clear until the lake was bathed in a bright sunlight.’ A Half Remembered Song follows a teacher’s quest to recover his reputation; lost in the unsolved mystery of the disappearance of a schoolboy on a fishing trip to Ireland. As the story of the boy’s death unfolds, Tom Ellison’s fall from grace spirals out of control. His only hope is that a mysterious, cryptic postcar...
