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Summary of Joe Coulombe & Patty Civalleri's Becoming Trader Joe
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Tail O’ the Cock was a prominent drinking establishment on La Cienega Boulevard, where Los Angeles and Beverly Hills come together. In 1965, Merritt Adamson, the president of Pronto Markets, a 16-store chain of convenience markets in Los Angeles, was having a business luncheon there. He was having problems with his largest customer, Adohr Milk Farms. #2 In 1962, I had to sell off parts of my company to fund Pronto. I was blackmailed by a competitor who had found a way to avoid California’s high labor costs. I had to figure out what to do. #3 I had the opportunity to thank Bud Fisher, the handsome scion of one of the founding families of Southern California, for being such a great mentor to me. We were both left-handed, which is the most important thing about a person. #4 I had been hired to find out why the Owl Drug Company was failing. I had learned all I could at Owl, and was afraid I would begin to lose my Stanford standards for management if I stayed. I quit and went to work for Hughes Aircraft as the financial planner for their Semiconductor Division.
GETTING HIGH in ROME
Escape Rome's crowds and heat by visiting the tops of the buildings. Italy expert Patty Civalleri will show you where to get the BEST Refreshments, Views ~ and SELFIES ~ in the glorious city of Rome!The most comprehensive list ever released!
FUN FINDS in Rome
Rome has tons of secret finds hidden all around the city. While you're out visiting the 'big' sites, Italy expert Patty Civalleri will help you to seek out the small Fun Finds as well. These will add great depth to your trip!
Rome
Going to Rome? Do it differently than the mass tourists. Patty Civalleri shows you how to visit the capital of Italy while avoiding the crowds, staying cool, and getting to know its true heart. If you have been to Rome before, Patty will take you deeper by showing you hundreds of other sites that were left behind by the Romans. Most guides focus only on 6 or 7 sites, but Patty has discovered hundreds of exciting, compelling, photographically rich sites that are not talked about by most guides. Do more than eat and drink your way through Rome. While other tourists are battling the mobs and the heat, you will: Walk freely through an ancient shopping mall Don a hard hat and descend into Nero's ...
DAY TRIPS from ROME
Rome is the perfect hub from which to explore the outer parts of the city proper. You'll find the volcanic ghosts of the cities of Pompeii and Herculaneum, the refreshing spirit of Tivoli, the Monsters of Bomarzo and the ancient party ships of Caligula, among others. Explore if you dare!
Uncelebrated WOMEN ARTISTS
While researching her award-winning series of Italy books, author Patty Civalleri discovered 8 women artists with exceptional talents. But because history neglected to tell their stories, they have been largely forgotten. Even so, these women managed to rise above and gain certain fame and recognition from their male peers.
UNDERGROUND Rome
Rome has some of the coolest archaeology in the world, and most of it is UNDERGROUND! Although visitors typically go to the same 8 sites that were made famous in the 50's movies, Italy expert Patty Civalleri I will show you the incredible ancient sites that have been excavated throughout the decades since.
Behind the Fig Leaf
Zoom in on the key people and events that gave birth to the Renaissance Era. Get to know their obstacles and backstories, their loves, losses, and victories. Above all, understand their art and the driving forces behind it. How did the little walled-in town of Florence give rise to this massive swell of geniuses that together became the thundering voice that dragged Western Europe out of the Dark Ages and into the light? How was it possible that the 1,000-year medieval Dark Ages could have changed so radically simply because of art? With nearly 500 images, tales, humorous anecdotes, and thoroughly-researched history, Italy expert and author Patty Civalleri treats you to one of the most delightfully fun and easy reads you will enjoy for years to come. The Take-Away: You will be among the smartest people in the room when it comes to Renaissance Art History! Secret: You didn't have to work hard for the bragging rights.
Forgotten Women Artists
While researching her award-winning series of Italy books, author Patty Civalleri discovered 8 women artists with exceptional talents. But because history neglected to tell their stories, they have been largely forgotten. Even so, these women managed to rise above and gain certain fame and recognition from their male peers.
4 Greatest Artists of Rome
Searching out the Great works of the Masters is the BEST WAY to see Rome! Italy expert Patty Civalleri will show you the greatest pieces from the Renaissance & Baroque eras. See them in person while visiting some of the great Museums, Churches, Piazzas, and Galleries all over the glorious city of Rome.
