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Wine Marketing and Sales
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Faces on the Clock
This guy is tough, and so is his message. (By Ruben Rosario, Pioneer Press, St. Paul, MN August 2011. Edited for length) Like the U.S. Postal Service, apparently nothing keeps Larry Bauer-Scandin - foster dad to 125 - from his self-appointed rounds. Not the weather. Not the heart ailments or the genetic neurological disorder that robbed him of movement and rendered him legally blind. The 64-year-old Vadnais Heights resident just gets up and does it. "My life was normal for the first nine years of my life until 1957 when my foot went to sleep, except that my foot never woke up," Bauer-Scandin told a group of inmates from the 3100 unit at the Dakota County Jail. But that's not the main message...
Air Force Register
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Federal Register
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