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Marketing scales handbook : a compilation of multi-item measures. 4 (2005)
All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication
Marketing Scales Handbook: Consumer behavior-related scales; Advertising-related scales; Organizational behavior-related scales
A compilation of multi-item measures.
Marketing Scales Handbook: Consumer behavior scales; Advertising scales; Organizational, salesforce and miscellaneous scales
A compilation of multi-item measures.
