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Essentials of Marketing Research
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
The Professor Is In
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set thems...
Small Game
A gripping debut novel about a survival reality show gone wrong that leaves a group of strangers stranded in the northern wilds Four strangers and six weeks: this is all that separates Mara from one life-changing payday. She was surprised when reality TV producers came knocking at Primal Instinct—the survival school where she teaches rich clients not to die during a night outdoors—and even more shocked to be cast in their new show, Civilization. Now she just has to live off the land with her fellow survivors for long enough to get the prize money. Whisked by helicopter to an undisclosed location, Mara meets her teammates: The grizzled outdoorsman. The Eagle Scout. The white-collar profes...
James McHenry, Forgotten Federalist
A Scots-Irish immigrant, James McHenry determined to make something of his life. Trained as a physician, he joined the American Revolution when war broke out. He then switched to a more military role, serving on the staffs of George Washington and Lafayette. He entered government after the war and served in the Maryland Senate and in the Continental Congress. As Maryland's representative at the Constitutional Convention, McHenry helped to add the ex post facto clause to the Constitution and worked to increase free trade among the states. As secretary of war, McHenry remained loyal to Washington, under whom he established a regimental framework for the army that lasted well into the nineteent...
Does Religious Education Work?
Society for Educational Studies Annual Book Prize winner: 2nd Prize This ground-breaking volume draws upon a rich and variegated range of methodologies to understand more fully the practices, policies and resources available in and to religious education in British schools. The descriptions, explanations and analyses undertaken here draw on an innovative combination of policy work, ethnography, Delphi methods, Actor Network Theory, questionnaires, textual analysis as well as theological and philosophical insight. It traces the evolution of religious education in a post-religious age from the creation of policy to the everyday experiences of teachers and students in the classroom. It begins b...
James Joseph Sylvester
In the folklore of mathematics, James Joseph Sylvester (1814-1897) is the eccentric, hot-tempered, sword-cane-wielding, nineteenth-century British Jew who, together with the taciturn Arthur Cayley, developed a theory and language of invariants that then died spectacularly in the 1890s as a result of David Hilbert's groundbreaking, 'modern' techniques. This, like all folklore, has some grounding in fact but owes much to fiction. The present volume brings together for the first time 140 letters from Sylvester's correspondence in an effort to establish the true picture. It reveals - through the letters as well as through the detailed mathematical and historical commentary accompanying them - Sy...
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Storied Inquiries in International Landscapes
Storied Lives: Emancipatory Educational Inquiry—Experience, Narrative, & Pedagogy in the International Landscape of Diversity contains exemplary research practices, strategies, and findings gleaned from the contributions to the 15 issues of the Journal of Critical Inquiry Into Curriculum and Instruction (JCI~>CI). Founding Editor Tonya Huber initiated the JCI~>CI in 1997, as a refereed journal committed to publishing educational scholarship and research of professionals in graduate study. The journal was distinguished by its requirement that the scholarship be the result of the first author’s graduate research—according to Cabell’s Directory, the first journal to do so. Equally impor...
Japanese Singers of Tales: Ten Centuries of Performed Narrative
Alison Tokita presents a series of case studies that demonstrate the persistence of Japanese sung narratives in a multiplicity of genres over ten centuries together with factors contributing to change in narrative performance. Narratives that were continually re-told and recycled in different versions and formats over a long period of time served to build people's sense of a common identity over space (the geographical extent of 'Japan') and time (the enduring power of many specific narratives). The elements of variation and change relate to the move away from oral narrative to text-based performance, and from a simple narrative situation with one performer to complex theatrical narratives with dancers, singers and other musicians. Tokita includes substantial musical analysis and exploration of theoretical issues, as well as documentation of important performance traditions, all of which are extant.
