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Creating Market Insight
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded descrip...
Managing Projects, Managing People
With so many organisations using projects to implement change, and easy-to-use computer packages greatly reducing the mechanistic aspects of project planning, project managers now require more highly developed leadership skills than even before. Managing Projects, Managing People draws on theoretical aspects of managing and mitigating risks, motivational and leadership theory and excellent communication to provide the reader with the skills required for project management in today's business environment. In addition to the theoretical foundations, attention is given to PRINCE (Projects IN Controlled Environments) that supports and frames the application of projects to ensure conformance, com...
The Future of Pharma
By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. This is not just caused by the economic crisis. Long before this, several distinct but related streams of evidence emerged that now point to the stalling of the pharmaceutical industry. The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous...
New Directions in Sustainable Design
This book brings together new and emerging perspectives on sustainability. Combining a series of well know authors in contemporary philosophy with established practitioners of sustainable design, it develops a coherent theoretical framework for how a philosophy of sustainability might engage with the growing practice of sustainable design.
The Future of Pharma
By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. This is not just caused by the economic crisis. Long before this, several distinct but related streams of evidence emerged that now point to the stalling of the pharmaceutical industry. The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous...
Service Operations Management
ïAs the services sector has become the most important sector of many of our economies, this book makes a valued contribution to our greater understanding of what features are critical to operational success in this sector. Based upon sound research and drawing on numerous cases studies, the author has delivered an expose that will be of value to academics and practitioners alike. From a long career in the field, the author has distilled critical content into a well-organised book that is a must for students and practitioners in services operations management. It is welcoming to read of service operations management in the not-for-profit and public sectors.Í _ Peter Liesch, University of Qu...
Surviving and Thriving in Uncertainty
A new book to help senior executives and boards get smart about risk management The ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions—even under the most risky, uncertain, and turbulent conditions. In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk taking is needed in order to innovate, stay competitive, and drive value creation. Based on their combined decades of experience as practitioners, consultants, and advisors to numerous business professionals throughout the world, Funsto...
From Chains to Freedom
Edward Garth (1768-1823) , a convict, was transported from England to Norfolk Island in the southeastern Pacific (fairly near Australia) in 1788, and married Susannah Garth or Gourth, also a transported convict. They later moved to Hobart, Van Dieen's Land (now Tasmania). Descendants and relatives lived on Norfolk Island;, on Tasmania, Victoria, New South Wales and elsewhere.
Focus on Markets and Marketing
This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
