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Social Motivation
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Statistics
This - one of a kind - book offers a comprehensive, almost encyclopedic presentation of statistical methods and analytic approaches used in science, industry, business, and data mining, written from the perspective of the real-life practitioner ("consumer") of these methods.
Intuition
How reliable is our intuition? How much should we depend on gut-level instinct rather than rational analysis when we play the stock market, choose a mate, hire an employee, or assess our own abilities? In this engaging and accessible book, David G. Myers shows us that while intuition can provide us with useful—and often amazing—insights, it can also dangerously mislead us. Drawing on recent psychological research, Myers discusses the powers and perils of intuition when: • judges and jurors determine who is telling the truth; • mental health workers predict whether someone is at risk for suicide or crime; • coaches, players, and fans decide who has the hot hand or the hot bat; • personnel directors hire new employees; • psychics claim to be clairvoyant or to have premonitions; • and much more.
You Can Do It!
Americas Motivational Expert Guides You Step by Step on How to Achieve Your Goals and Dreams Whether youve had a tough life and wish to totally turn your path around or perhaps youre just tired of the repetition of the day-in-day-out treadmill, or maybe youve been working toward a goal, but you feel stuck; in any event, you were born to be more and are destined to achieve greatness and this book will help you to get there. If you want to up your game, this is the book for you! You Can Do It! Will show you how to: Find the Passion Within Set Your Goals Create an Action Plan Find Laser Focus Maintain Motivation Develop Your Intuition, and Overcome any Obstacles or Barriers to Success.
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Cognitive Unconscious
"The material in "TCU," as we've come to refer to this volume, began as a Master's Thesis that examined the manner in which knowledge of fairly complex, patterned material could be acquired without any conscious effort to learn it and with little to no awareness of what had been learned. It was dubbed implicit learning and, over a fifty-plus year span, became a vigorously researched area in the social sciences. TCU brings together several dozen scientists from a variety of backgrounds and presents a broad (and deep) overview of how the exploration of the cognitive unconscious grew from that first study to a domain of research to which contributions have been made by sociologists, neuroscient...
Unthought
N. Katherine Hayles is known for breaking new ground at the intersection of the sciences and the humanities. In Unthought, she once again bridges disciplines by revealing how we think without thinking—how we use cognitive processes that are inaccessible to consciousness yet necessary for it to function. Marshalling fresh insights from neuroscience, cognitive science, cognitive biology, and literature, Hayles expands our understanding of cognition and demonstrates that it involves more than consciousness alone. Cognition, as Hayles defines it, is applicable not only to nonconscious processes in humans but to all forms of life, including unicellular organisms and plants. Startlingly, she als...
Implicit Learning
There is considerable debate over the extent to which cognitive tasks can be learned non-consciously or implicitly. In recent years a large number of studies have demonstrated a discrepancy between explicit knowledge and measured performance. This book presents an overview of these studies and attempts to clarify apparently disparate results by placing them in a coherent theoretical framework. It draws on evidence from neuropsychological and computational modelling studies as well as the many laboratory experiments. Chapter one sets out the background to the large number of recent studies on implicit learning. It discusses research on implicit memory, perception without awareness, and automa...
Internet of Things and Data Analytics Handbook
This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, and business point of view. Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing for IoT projects. It provides readers with knowledge in planning, designing, and implementing IoT projects. The book is written by experts on the subject matter, including international experts from nine countries in the consumer and enterprise fields of IoT. The text starts with an overview and anatomy of IoT, ecosystem of IoT, communication protocols, networking, and available hardware, both present and ...
Summary of The Hour Between Dog and Wolf by John Coates
How Risk Taking Transforms Us, Body and Mind. Former Wall Street trader turned Cambridge neuroscientist John Coates explains what happens to our minds and bodies when we take risks, specifically financial risks. By analyzing the behavior of stock-market traders, Coates shows how our hormones influence our daily lives and the risks we take. When you understand how hormones play a critical role in your everyday life, you can learn how to better handle stress and make better decisions. Through The Hour Between Dog and Wolf, Coates aims to explain the bubbles and crashes of the stock market concerning our physiology and biochemical processes. In the end, you’ll learn that the key lessons can a...
