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Proceedings of the 6th International Conference of Arte-Polis
This book includes papers presented at the 6th Arte-Polis International Conference. The theme of the conference was “Imagining Experiences: Creative Tourism and the Making of Place”, and the book brings together studies based on lessons-learned, research and critical reviews related to creative tourism and reflections on placemaking. Covering a broad range of topics, including cultural and experiential perceptions of landscape, sustainable design, urban and rural planning, traditional and vernacular environment, public realm, thematic tourism, as well as heritage preservation and management, it discusses how issues of tourism shape our understanding of and discourse on architecture and landscapes. The book serves as an invitation to more participatory and polyphonic dialogues in the field of architecture, art and planning.
Community-based Rural Tourism and Entrepreneurship
To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities. To do so it adopts a consistent conceptual and empirical microeconomic approach and employs econometric methodology. Community-based rural tourism (CBRT) is attracting increasing interest in both developed and developing countries, since tourism is considered an effective way to promote rural development in all parts of the globe. Further, because information and communication technologies are developing rapidly, new types of communities are now formed more ...
The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...
The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
Marketing in the Digital Era
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
Oral and Maxillofacial Surgery - Inkling Enhanced E-Book
NEW! Full color design provides a more vivid depiction of pathologies, concepts, and procedures. NEW! Expert Consult website includes all of the chapters from the print text plus "classic" online-only chapters and an expanded image collection, references linked to PubMed, and periodic content updates. NEW! Thoroughly revised and reorganized content reflects current information and advances in OMS. NEW! New chapters on implants and orthognathic surgery cover the two areas where oral and maxillofacial surgeons have been expanding their practice. NEW! Digital formats are offered in addition to the traditional print text and provide on-the-go access via mobile tablets and smart phones.
Proceedings of the 3rd International Conference on Smart and Innovative Agriculture (ICoSIA 2022)
This is an open access book. Held as part of the Universitas Gadjah Mada Annual Scientific Conferences (UASC 2022) series, the 3rd International Conference on Smart and Innovative Agriculture (ICoSIA 2022) provides an ideal academic platform for researchers to present the latest research findings and describe emerging technologies and directions in agriculture. This year, the conference will take the theme “Digital transformation, technology, and its solution for agriculture” with seven symposia: Agricultural Big Data Analysis symposium; Agricultural Geography symposium; Land and Environmental Management symposium; Precision Nutrition Technology symposium; Smart and Precision Farming symposium; Smart Genetics Resource Management and Utilization symposium; and Sustainable Food Production symposium.
The Classical Age of Islam
The Venture of Islam has been honored as a magisterial work of the mind since its publication in early 1975. In this three-volume study, illustrated with charts and maps, Hodgson traces and interprets the historical development of Islamic civilization from before the birth of Muhammad to the middle of the twentieth century. This work grew out of the famous course on Islamic civilization that Hodgson created and taught for many years at the University of Chicago. "This is a nonpareil work, not only because of its command of its subject but also because it demonstrates how, ideally, history should be written."—The New Yorker Volume 1, The Classical Age of Islam, analyzes the world before Islam, Muhammad's challenge, and the early Muslim state between 625 and 692. Hodgson then discusses the classical civilization of the High Caliphate. The volume also contains a general introduction to the complete work and a foreword by Reuben Smith, who, as Hodgson's colleague and friend, finished the Venture of Islam after the author's death and saw it through to publication.
