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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Beginning Theory
In this second edition of Beginning Theory, the variety of approaches, theorists, and technical language is lucidly and expertly unraveled and explained, and allows readers to develop their own ideas once first principles have been grasped. Expanded and updated from the original edition first published in 1995, Peter Barry has incorporated all of the recent developments in literary theory, adding two new chapters covering the emergent Eco-criticism and the re-emerging Narratology.
Birds What's in a Name?
Have you ever looked through the names in a bird book and thought It's all Greek to me! ? This entertaining and informative guide to bird names explains the meanings behind the names, many of which have fascinating origins and stories behind them. The universal system of `scientific' names, based largely on Greek and Latin, is used in all good bird books and assists birdwatchers around the world in figuring out exactly what they are looking at. While some of the names are fairly self explanatory- such as Troglodytes for the wrens, meaning `cave-dweller' - others are more mysterious. For example, did you know that the scientific name for the Ruff compares the bird to a jousting horseman - a reference to its spectacular display in the breeding season. Covering 600 bird species from around the world, Birds: What's In A Name? includes explanations for names for everything.
Computability Theory
Computability theory originated with the seminal work of Gödel, Church, Turing, Kleene and Post in the 1930s. This theory includes a wide spectrum of topics, such as the theory of reducibilities and their degree structures, computably enumerable sets and their automorphisms, and subrecursive hierarchy classifications. Recent work in computability theory has focused on Turing definability and promises to have far-reaching mathematical, scientific, and philosophical consequences. Written by a leading researcher, Computability Theory provides a concise, comprehensive, and authoritative introduction to contemporary computability theory, techniques, and results. The basic concepts and techniques...
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Barry
If it had not been for the scrapyard of Woodham Bros at Barry, in South Wales, the railway preservation movement in the British Isles would have been a fraction of the scale that it is today and a number of steam locomotive classes would have been rendered extinct. The story of Woodham Bros has become part of railway folklore because it tells how 200 steam locomotives were rescued from scrapping as a result of unforeseen circumstances.
Days Without End
OLD GOD'S TIME (MARCH 2023), SEBASTIAN BARRY'S STUNNING NEW NOVEL, AVAILABLE TO PRE-ORDER NOW Winner of the 2016 Costa Book of the Year Winner of the Walter Scott Prize for Historical Fiction 2017 Winner of the Independent Bookshop Week Book Award 2017 Longlisted for the Man Booker Prize 2017 'Pitch perfect, the outstanding novel of the Year.' Observer After signing up for the US army in the 1850s, aged barely seventeen, Thomas McNulty and his brother-in-arms, John Cole, fight in the Indian Wars and the Civil War. Having both fled terrible hardships, their days are now vivid and filled with wonder, despite the horrors they both see and are complicit in. Then when a young Indian girl crosses their path, the possibility of lasting happiness seems within reach, if only they can survive.
John Barry
In this text, this astonishing 50-year career is at last celebrated in all its musical facets. The authors draw on their own experience and on conversations with those who've known John Barry since his formative years.
Barry Sonnenfeld, Call Your Mother
Film and television director Barry Sonnenfeld's outrageous and hilarious memoir traces his idiosyncratic upbringing in New York City, his breaking into film as a cinematographer with the Coen brothers, and his unexpected career as the director behind such huge film franchises as The Addams Family and Men in Black, and beloved work like Get Shorty, Pushing Daises,and A Series of Unfortunate Events. Barry Sonnenfeld's philosophy is, "Regret the Past. Fear the Present. Dread the Future." Told in his unmistakable voice, Barry Sonnenfeld, Call Your Mother is a laugh-out-loud memoir about coming of age. Constantly threatened with suicide by his over-protective mother, disillusioned by the father h...
City of Bohane
'City of Bohane' is a visionary novel that blends influences from film and the graphic novel, from Trojan beats and calypso rhythms, from Celtic myth and legend, from fado and the sagas, and from all the great inheritance of Irish literature.
