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Crisis Communication
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with ...
Collaborative Crisis Management
"All organizations are under threat from risks both internal and external that can result in serious crises. Managing risk and crisis in a complex, information (and misinformation) rich, and interdependent world is the key task leaders face. In this book Tom Cole, a noted corporate attorney, collaborates with Paul Verbinnen, an expert on communications in crises, to show how leadership should manage risk, and prepare for and handle crises. The steps, plans, and cautions they offer demonstrate that organizations can deal strategically with crisis, survive, and prosper. The authors cover internal and external crises ranging from defective products to cyberattacks and the COVID pandemic. The au...
L'ASBL pour tous
None
PR voor Dummies
Inleidend studieboek over de theorie en praktijk van public relations.
Eco-logica
Het verhaal van Ecover en andere pioniers Hoe wordt duurzaam ondernemen haalbaar? Kunnen we de mooie droom van een leefbare planeet ook in de praktijk brengen? Ecover maakt ecologische was- en schoonmaakmiddelen, en probeert dat duurzaam ondernemen door te trekken in alles wat ze doet. Ze wil verantwoord en ecologisch aan de slag gaan in hun hele manier van zakendoen, maar ook bij de bouw van fabrieken en in de communicatie met klanten. Dat is het verhaal van dit boek: het gaat om een gedrevenheid, maar zonder de zakelijkheid te vergeten. Het gaat over idealen, maar niet over naïviteit. Hoe kun je als bedrijf overleven in een uiterst concurrentiële markt, ook als je niet de klassieke en harde economische wetmatigheden wilt volgen?
Encyclopedia of Crisis Management
Although now a growing and respectable research field, crisis management—as a formal area of study—is relatively young, having emerged since the 1980s following a succession of such calamities as the Bhopal gas leak, Chernobyl nuclear accident, Space Shuttle Challenger loss, and Exxon Valdez oil spill. Analysis of organizational failures that caused such events helped drive the emerging field of crisis management. Simultaneously, the world has experienced a number of devastating natural disasters: Hurricane Katrina, the Japanese earthquake and tsunami, etc. From such crises, both human-induced and natural, we have learned our modern, tightly interconnected and interdependent society is s...
Digital Public Relations
Kehadiran buku Digital Public Relations: Pemanfaatan Big Data, SEO, CSR dan Komunikasi Krisis dalam Kegiatan Public Relation di Era Digital ini dimaksudkan untuk merespons kebutuhan bahan ajar dan referensi terkait bidang public relations di era digital yang masih sangat minim. Minat mahasiswa yang tinggi terkait public relations dan perkembangan baru dunia public relation tidak dibarengi dengan ketersediaan bahan ajar dan referensi yang cukup. Keberadaan buku ini, diharapkan bisa membantu mengurangi gap tersebut. Sebagaimana bidang-bidang lainnya, public relations mengalami perubahan yang cukup drastis sejak revolusi digital menginvasi setiap segi kehidupan manusia. Siapa pun yang tidak men...
