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Marketing Management
  • Language: en
  • Pages: 856

Marketing Management

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Marketing
  • Language: en

Marketing

A volume which combines the expertise of leading marketers into a principle text, each chapter is penned by authorities from that particular field of marketing, many of whom are renowned in the classroom and boardroom for their marketing acumen.

Of War and Honor
  • Language: en
  • Pages: 276

Of War and Honor

  • Type: Book
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  • Published: 1991
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  • Publisher: Baen Books

None

Marketing Principles and Best Practices
  • Language: en

Marketing Principles and Best Practices

Chapters include: "Strategic and marketing planning", "Marketing ethics and social responsibility", "International marketing", "Consumer behavior" and "Business-to-business marketing".

Tactics of Mistake
  • Language: en
  • Pages: 301

Tactics of Mistake

  • Type: Book
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  • Published: 2011-09-29
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  • Publisher: Hachette UK

The men of the Dorsai were the finest fighting soldiers in the universe, mercenary troops without equal. Their talents were devastatingly employed on Kultis, where a bloody little war raged between the Western Alliance and Eastern Coalition. But not even the Dorsai could anticipate the dramatic effect of Cletus Grahame's brilliant mind and the galaxy-shaking theory he called The Tactics of Mistake. This first book in the Dorsai sequence is the story of how Cletus Grahame risked his life, the fate of three worlds, and ultimately the whole of the Dorsai to prove that a mistake may remake worlds. A classic of science fiction.

The Financial Revolution in England
  • Language: en
  • Pages: 656

The Financial Revolution in England

  • Type: Book
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  • Published: 1993
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  • Publisher: Routledge

Peter Dickson's important study of the origins and development of the system of public borrowing which enabled Great Britain to emerge as a world power in the eighteenth century has long been out of print. The present print-on-demand volume reprints the book in the 1993 version published by Gregg Revivals, which made significant alterations to the 1967 original. These included a new introduction reviewing recent work, and, in particular, 33 pages of detailed annotations and corrections, which, taken together, justified its status as a second edition.

The Pritcher Mass
  • Language: en
  • Pages: 141

The Pritcher Mass

  • Type: Book
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  • Published: 2011-09-29
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  • Publisher: Hachette UK

The only hope for mankind's survival after the contamination of the Earth lay in the Pritcher Mass, a psychic forcefield construction out beyond the orbit of Pluto. Created by the efforts of individuals with extraordinary paranormal powers, the Mass was designed to search the universe for a new habitable planet. Chaz Sant knew he had the kind of special ability to contribute effectively to the building of the Mass, but somehow the qualifying tests were stacked against him. Then he learned that he had become the special target of an insidious organization that fattened on the fears of the last cities of the world. His confrontation with this organization, their real motives and his unexpected reactions, were to touch off the final showdown for mankind's last enterprise.

Wolf and Iron
  • Language: en
  • Pages: 554

Wolf and Iron

After the collapse of civilization, when the social fabric of America has come apart in bloody rags, when every man's hand is raised against another, and only the strong survive. "Jeebee" Walther was a scientist, a student of human behavior, who saw the Collapse of the world economy coming, but could do nothing to stop it. Now he must make his way across a violent and lawless America, in search of a refuge where he can keep the spark of knowledge alive in the coming Dark Age. He could never make it on his own, but he has found a companion who can teach him how to survive on instinct and will. Jeebee has been adopted by a great Gray Wolf.