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IBM Systems Director Management Console: Introduction and Overview
This IBM® Redbooks® publication positions the IBM Systems Director Management Console (SDMC) against the IBM Hardware Management Console (HMC). The IBM Systems Director Management Console provides system administrators the ability to manage IBM Power System® servers as well as IBM Power Blade servers. It is based on IBM Systems Director. This publication is designed for system administrators to use as a deskside reference when managing Virtual Servers (formerly partitions) using the SDMC. The major functions that the SDMC provides are server hardware management and virtualization management.
Integrated Virtualization Manager for IBM Power Systems Servers
The Virtual I/O Server (VIOS) is part of the IBM PowerVM® feature on IBM® Power SystemsTM and part of the IBM POWER® HypervisorTM. The VIOS is also supported on IBM BladeCenter®. The server is a single-function appliance that is in the logical partition (LPAR) of the Power Systems server. The VIOS facilitates the sharing of physical I/O resources between client partitions (IBM AIX®, IBM i, and Linux) within the server. The Virtual I/O Server provides a virtual SCSI target, N_Port ID Virtualization (NPIV) target, and Shared Ethernet Adapter (SEA) virtual I/O function to client LPARs. The Virtual I/O Server has the capability of a hardware management function, the Integrated Virtualizatio...
IBM BladeCenter PS703 and PS704 Technical Overview and Introduction
The IBM® BladeCenter® PS703 and PS704 are premier blades for 64-bit applications. They are designed to minimize complexity, improve efficiency, automate processes, reduce energy consumption, and scale easily. These blade servers are based on the IBM POWER7TM processor and support AIX®, IBM i, and Linux® operating systems. Their ability to coexist in the same chassis with other IBM BladeCenter blade servers enhances the ability to deliver the rapid return on investment demanded by clients and businesses. This IBM RedpaperTM doocument is a comprehensive guide covering the IBM BladeCenter PS703 and PS704 servers. The goal of this paper is to introduce the offerings and their prominent features and functions. January 2013 update: 16 GB DIMMs supported
The Phenomenon of Cult Brands
Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.
Truth in Marketing
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.
