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Pharmaceutical Statistics
Books covering pharmaceutical sciences combined with statistics are not available in the market. To overcome this setback, this book is authored in a detailed and easy to understand manner incorporating the updated information containing the following features. Syllabus prescribed for B. Pharm & M. Pharm students is covered in detail The application of pharmaceutical statistics to research and clinical evaluation Prime importance is given to the creation of tables and graphs Data presentation, inferential tests such as parametric and nonparametric methods, regression and correlation factors are presented lucidly The importance of ANOVA in statistical designs used in pharmaceutical research Introduction of elementary concepts of the design and analysis of factorial designs Optimization techniques with suitable examples The important designs and their applications predominantly used in controlled clinical studies Application of statistics in quality control.
Pharmaceutical Biochemistry
Pharmaceutical biochemistry is a much-awaited book in the field of Pharmacy. Targeted mainly to B. Pharmacy & Pharm-D students, this book will also be useful for medical, dental, nursing, and other paramedical students. The main objective of this book is to attract undergraduate pharmacy students and make them understand the basic biochemical process which can be applied in Medicinal Chemistry and Pharmacology. Thus, the book is aimed to eliminate the inadequacy in teaching and learning Pharmaceutical Biochemistry by providing detailed information about the biomolecules and their metabolic process. Salient Features: · As per the PCI revised syllabus the coverage is complete with the basics ...
A to Z of Pharmaceutical Marketing Volume 2
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the ...
Essentials of Pharmacotherapeutics
Essentials of Pharmacotherapeutics is an indispensable guide that connects the dots between pathophysiology, pharmacology and clinical application of drugs. Perfectly suited for pharmacy students and academic professionals, this book provides a recent and updated overview of pharmacotherapy in easy-to-understand language. The book is a perfect blend of reference and examination-oriented material. But the highlight of the book lies in the incorporation of various case studies at the end of each chapter, allowing students to apply theoretical concepts to real-life scenarios. This comprehensive text of therapeutics contains lucid language, diagrams, flowcharts and tables wherever necessary, mak...
Digital Pharma Marketing Playbook
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and t...
A to Z of Pharmaceutical Marketing Worlds Voulme 1
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted...
A Textbook of Pharmacy Practice
The term 'Pharmacy Practice' denotes both Community Pharmacy Practice and Hospital Pharmacy practice and hence all the matters relevant to both these Practices are covered in detail to help the budding pharmacists to choose and practice the carrier of their choice. As the pharmacy practice now is more patient-oriented than product Oriented, a new branch of Clinical Pharmacy Practice is included in Hospital Pharmacy Practice and that is dealt elaborately in this book so that students of Pharm.D can also find this book useful. The book has 21 chapters in all with model questions at the end of each chapter. Sub-headings of each chapter's content are given in the contents pages so that the readers can easily locate the topic they want to read.
Biochemistry
Immerse yourself in a wealth of innovative content enriched with well-labeled diagrams, illustrations, and flow charts that simplify biomolecules classification and metabolic pathways. Structural changes in biochemical reactions are highlighted, aiding in easy revision, while the enzyme nomenclature is demystified, fostering effortless remembrance. Prepare to be captivated by detailed biochemical reactions, illustrated metabolic pathways, and included probable questions to strengthen your understanding. "Biochemistry" is not just a textbook; it's a gateway to mastering the intricate world of biochemistry, making learning both rewarding and engaging for aspiring pharmaceutical professionals. Contents: 1. biomolecules and Bioenergetics 2. carbohydrate Metabolism and Biological Oxidation 3. lipid Metabolism and Amino Acid Metabolism 4. Nucleic Acid Metabolism 5. Enzymes
Pharmaceutical Chemistry
"Pharmaceutical Chemistry" is a comprehensive guide designed for Diploma in Pharmacy students as per PCI ER 2020. Written by experienced authors. The authors have stressed on simplicity and easy-to-understand language, making the book accessible to all students. The book covers various topics such as impurities and limit tests, volumetric and gravimetric analysis, inorganic pharmaceuticals, nomenclature of organic and heterocyclic compounds, and medicinal chemistry. The section on medicinal chemistry is divided into 27 chapters, covering different therapeutic classes of drugs and their classifications. The authors have provided detailed information on the chemical name, structure, uses, stab...
Pharmaceutical Analysis
This manual consists of different chapters dealing with the detailed information of pharmaceutical analytical techniques and organized according to the type of titration or techniques. Each technique is explained along with the experiments.This manual will suffice the requirements of academics and research
