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Virtual Reality and Augmented Reality
Virtual and Augmented Reality have existed for a long time but were stuck to the research world or to some large manufacturing companies. With the appearance of low-cost devices, it is expected a number of new applications, including for the general audience. This book aims at making a statement about those novelties as well as distinguishing them from the complexes challenges they raise by proposing real use cases, replacing those recent evolutions through the VR/AR dynamic and by providing some perspective for the years to come.
Haptic Sensation and Consumer Behaviour
This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities ...
Distribution & Marketing of Drugs
The definitive text on Professional Liability. It provides comprehensive coverage of the law and is an essential reference point for every practitioner. The 7th edition is bought fully up to date with the latest supplement.
Virtual Reality: Concepts and Technologies
A manual for both designers and users, comprehensively presenting the current state of experts' knowledge on virtual reality (VR) in computer science, mechanics, optics, acoustics, physiology, psychology, ergonomics, ethics, and related area. Designed as a reference book and design guide to help the reader develop a VR project, it presents the read
Direct Store Delivery
Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process. Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits. The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.
The 360° Gaze
A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective. Virtual reality, augmented reality, mixed reality, and other modes of digitally induced immersion herald a major cultural and economic shift in society. Most academic discussions of immersion and immersive media have focused on the technological aspects. In The 360° Gaze, Christian Stiegler takes a humanities and social science approach, emphasizing the human implications of immersive media in postmodern culture. Examining characteristics common to all immersive experiences, he uncovers dominant metaphors, such as the rabbit hole, and prevailing ideologies. He raises fundamental questions about opportunities and risks associated with immersion, as well as the potential effects on individuals, communities, and societies.
New Science of Teaching and Learning
The research data is based on findings from many fields like neuroscience, genetics and psychology; filtered through the lens of education, for exploring new challenges in Education and finding ways to solve various educational problems, may it be learning disabilities, motivational problems, memory, development of thinking, or similar sort of teaching-learning problems. The 7C’s instructional model is designed based on the principles and Instructional Guidelines of Mind, Brain and Educational Science to focus on the development of thinking skills among learners. The main objective of 7C’s instructional model is to make the process of learning more meaningful and interesting to the learners by using positive emotions in teacher-student interactions and creating a good learning environment.
Cyberemotions
This first monograph of its kind introduces the reader to fundamental definitions, key concepts and case studies addressing the following issues of rapidly growing relevance for online communities: What are emotions? How do they emerge, how are they transmitted? How can one measure emotional states? What are cyberemotions? When do emotions and cyberemotions become collective phenomena? How can one model emotions and their changes? What role do emotions play for on-line communities? Edited and authored by leading scientists in this field, this book is a comprehensive reference for anyone working on applications of complex systems methods in the social sciences, as well as for social scientist...
Handbook of Augmented Reality
Augmented Reality (AR) refers to the merging of a live view of the physical, real world with context-sensitive, computer-generated images to create a mixed reality. Through this augmented vision, a user can digitally interact with and adjust information about their surrounding environment on-the-fly. Handbook of Augmented Reality provides an extensive overview of the current and future trends in Augmented Reality, and chronicles the dramatic growth in this field. The book includes contributions from world expert s in the field of AR from academia, research laboratories and private industry. Case studies and examples throughout the handbook help introduce the basic concepts of AR, as well as outline the Computer Vision and Multimedia techniques most commonly used today. The book is intended for a wide variety of readers including academicians, designers, developers, educators, engineers, practitioners, researchers, and graduate students. This book can also be beneficial for business managers, entrepreneurs, and investors.
