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Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Political Communication in a New Era
This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.
Political Marketing and Communication
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Political Parties in the Digital Age
The Internet and "social media" may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the "glocalization" of the public and political sphere, a process already set in motion with the advent of television, and they can develop the trend even further. Political parties are therefore once again becoming indispensable; they are in an unparalleled position to recreate social and political bonds, for only they stand both at the center and on the periphery of the new sphere encompassing public and po...
African Filmmaking
A critique of filmmaking in the Maghreb and sub-Saharan Africa by noted film scholar Roy Ames
Women Political Leaders and the Media
This book analyzes how the media covers women leaders and reinforces gendered evaluations of their candidacies and performance. It deals with current transformations in political communication that may change the nature and scope of leadership in contemporary democracies with implications for relations between female leaders, media and citizens.
20 years of independent cinema
Every January, from 1996 to 2016, while I was suffering with summer in Rio I received snowy news from the Sundance Festival through Carlos Brandão and his partner Myrna. In those 20 years, Carlos and Myrna were my main source of information about independent world cinema. It is a great joy to see all this material gathered in a book. Carlos was a passionate researcher and, along with Myrna, an experienced reporter. Their interviews and reports on films and directors that have passed through Sundance have the mark of someone who saw everything up close. And knew how to tell it. Carlos Alberto Mattos – Film Critic When Robert Redford founded the nonprofit Sundance Institute in 1981, the int...
Political Communication in Contemporary India
This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. Explores a range of political communication channels— from community radio to social media. Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting. Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric. A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.
Mitigating the Impediments to Political Communication in an Emerging Democracy
This book sheds light on potential obstacles to FDI in developing countries, empowers the reader with the means to deal with these obstacles, and warns of the brutal consequences when they are not overcome in a careful and strategic way.
The Sixties
If the World Wars defined the first half of the twentieth century, the sixties defined the second half, acting as the pivot on which modern times have turned. From popular music to individual liberties, the tastes and convictions of the Western world are indelibly stamped with the impact of this tumultuous decade. Framing the sixties as a period stretching from 1958 to 1974, Arthur Marwick argues that this long decade ushered in nothing less than a cultural revolution – one that raged most clearly in the United States, Britain, France, and Italy. Marwick recaptures the events and movements that shaped life as we know it: the rise of a youth subculture across the West; the sit-ins and march...
