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Swatch Group Story
Tutti conoscono lŐorologio Swatch. Un prodotto diventato un fenomeno di costume e di moda. é grazie a esso e alle geniali intuizioni di Nicolas G. Hayek che fu salvata e rilanciata lŐindustria orologiaria svizzera, facendola uscire dalla gravissima crisi degli anni 1975-1985, quando venne messa letteralmente in ginocchio dallŐindustria giapponese e americana (Seiko con la rivoluzione del quarzo e Timex con orologi meccanici di bassa gamma sono due marchi fra gli altri che contribuirono al suo tracollo). La storia del gruppo Swatch pi complicata, avventurosa e ricca di quanto non si sospetti. Perch lŐorologio di plastica solo una tessera di un mosaico molto pi ampio ed esteso nel tempo. Del gruppo fanno parte non solo produzioni low cost, ma anche marchi di lusso. Il ruolo dellŐorologio di plastica per la rinascita del gruppo legato alla rivoluzione che il suo lancio ha comportato dal punto di vista del marketing, con la creazione di una vera marca globale. E dietro al marketing ci sono processi industriali altrettanto rivoluzionari.
The Foundations of Worldwide Economic Integration
The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of mere deglobalisation. The authors argue that markets were not only places of material exchange, but also socially structured entities, shaped by the agency of individual actors and by complex structures of political and economic power. Economic transactions were supported by an array of different institutions, ranging from formalised regulations to informal relations of personal trust. They argue that these networks were strong enough to prosper even during and after World War I, in a political climate often hostile to foreign trade. The Foundations of Worldwide Economic Integration shows that institutionalism altered its shape in the face of circumstances that increasingly challenged international trade. By presenting case studies from various countries, this book offers a fresh perspective on crucial periods of economic globalisation.
Formal Modeling and Analysis of Timed Systems
This book constitutes the proceedings of the 8th International Conference on Formal Modeling and Analysis of Timed Systems, FORMATS 2010, held in Klosterneuburg, Austria in September 2010. The 14 papers presented were carefully reviewed and selected from 31 submissions. In addition, the volume contains 3 invited talks and 2 invited tutorials.The aim of FORMATS is to promote the study of fundamental and practical aspects of timed systems, and to bring together researchers from different disciplines that share an interest in the modeling and analysis of timed systems. Typical topics include foundations and semantics, methods and tools, and applications.
Napoleon's Double
Seven conscripts from a village near Dijon set out to follow Napoleon on his campaign to conquer Egypt. Later, the survivors sail with Nicholas Baudin on his expedition to New Holland. They are threatened, by disease and starvation, yet like nothing better than to talk, to think, to dream.
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
History of the Swiss Watch Industry
This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.
Historians on Leadership and Strategy
This book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae. Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
European fashion
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
