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"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both...
SYSTEMS ENGINEERING NEURAL NETWORKS A complete and authoritative discussion of systems engineering and neural networks In Systems Engineering Neural Networks, a team of distinguished researchers deliver a thorough exploration of the fundamental concepts underpinning the creation and improvement of neural networks with a systems engineering mindset. In the book, you’ll find a general theoretical discussion of both systems engineering and neural networks accompanied by coverage of relevant and specific topics, from deep learning fundamentals to sport business applications. Readers will discover in-depth examples derived from many years of engineering experience, a comprehensive glossary with...
This volume spans over a thousand years as it offers a picture of one of the world's most noted fighting forces, paying special attention to the life of the common soldier. --from publisher description.
The Roman Revolution is one of the most momentous periods of change in history, in which an imperial but quasidemocratic power changed into an autocracy. This book studies the way the Roman army changed in the last eighty years of the Republic, so that an army of imperial conquest became transformed into a set of rival personal armies under the control of the triumvirs. It emphasizes the development of what has often been regarded as a static monolithic institution, and its centrality to political change.
A study of the rhetorical and political strategy adopted by the Roman orator and statesman Cicero as a newcomer in Roman republican politics. Henriette van der Blom argues that Cicero advertised himself as a follower of chosen models of behaviour from the past - his role models - and in turn presented himself as a role model to others.
The Emperor Augustus believed that the Roman army occupied a crucial lace at the heart of the empire and it was he who made it a fully professional force. This book looks at the structure and development of the army between the Republic and the Late Empire, examining why the army has always been accorded such a prominent position in the history of the Roman Empire, and whether that view is justified. The book is divided into three sections. The author first examines the major divisions of army organization - the legions, the auxiliary units, the fleet - and how the men were recruited. Secondly he looks at what the army did - the training, tactics and strategy. Finally he considers the historical role of the army - how it fitted into Roman society, of which it was only part, and what influence it had economically and politically. In exploring these themes, the author gives equal weight to epigraphic, documentary and archaeology evidence. With tables summarizing detailed information, Yann Le Bohec provides a synthesis of current knowledge of the Roman army from the first to the third century AD, putting it in its context as part of the state structure of the Roman Empire.
The early Romans were only one of a number of peoples that inhabited Iron Age central Italy. From the 8th to the 3rd century BC, the Romans undertook territorial expansion, and conflict with neighbouring tribes and cultures resulted in open war, most notably with the Samnites. Alliances were created, too, but the rise of Rome was unstoppable. This title covers the equipment, weaponry and dress of the early Romans, from the traditional foundation in 753 BC to the third century BC, where the dominance of Rome was beyond challenge. It also deals with developments in warfare, covering the early cavalry, the pre-Hoplite Army, the Hoplite Army and the Manipular Army. Etruscan, Latin, and Samnite warfare is also discussed.
This detailed examination of the way in which the Roman army operated during a war and how it fought a battle breaks away from existing studies, which mostly concentrate on the army in peacetime, and attempts to understand the army as an institution whose ultimate purpose was to wage war. Adrian Goldsworthy explores the influence of the Roman army's organization on its behaviour during a campaign, emphasizing its great flexibility in comparison to most of its opponents. He considers the factors determining the result of a conflict and proposes, contrary to orthodox opinion, that the Roman army was able to adapt successfully to any type of warfare. Following the technique pioneered by John Keegan in The Face of Battle (1976), Dr Goldsworthy builds up a precise picture of what happened during battle: tactics employed, weaponry, leadership, behaviour of individuals as well as groups of soldiers, and, of utmost importance, morale.
Although the Byzantine Empire was a continuation of the Roman Empire and faced similar military problems, its solutions were very different. In North Africa, for example, Rome's large army concentrated on securing main roads and urban centres. Byzantium's smaller army built more fortifications and took a defensive stance. The most striking characteristic of later Byzantine military thinking was, however, the theme or provincial army system, which owed nothing to ancient Roman tradition. With eight superb full colour plates by Angus McBride, and many other illustrations, David Nicolle examines the history of Romano-Byzantine armies from 4th-9th centuries.