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Motivation
So, what gets you up in the morning? What keeps you going? Why do you keep on going? These are just some of the questions that may pop in your head as you think about motivation. Every person on the planet has their own motivation in life, enabling everyone to go through the different life areas and phases and get the most out of it. It is also sad to say that there are people who don't have any. It has been said that the difference between a person who is constantly developing and growing and the person who does not, is motivation. Motivation plays a key role in a person's outlook in life, achievements, and level of satisfaction and happiness. On the same note, motivation is a very importan...
Advances in Networks, Intelligence and Computing
The year 2023 marks the 100th birth anniversary of E.F. Codd (19 August 1923 - 18 April 2003), a computer scientist, who while working for IBM invented the relational model for database management, the theoretical basis for relational databases and relational database management systems. He made other valuable contributions to computer science but the relational model, a very influential general theory of data management, remains his most mentioned, analyzed, and celebrated achievement. School of Computer Application, under the aegis of Lovely Professional University, pays homage to this great scientist of all times by hosting “CODD100 – International Conference on Networks, Intelligence and Computing (ICONIC-2023)”.
Recent Advances in Computing Sciences
The 1st International Conference on Recent Advances in Computing Sciences (RACS-2022) organized by the School of Computer Application, Lovely Professional University, Jalandhar, Punjab from 4th to 5th November, 2022. The conference focuses on discussing issues, exchanging ideas, and the most recent innovations towards the advancement of research in the field of Computing Sciences and Technology. All technical sessions were predominantly related to Data Science, Artificial Intelligence, Remote Sensing, Image Processing, Computer Vision, Data Forensics, Cyber Security, Computational Sciences, Simulation & Modelling, Business Analytics, and Machine Learning. The main objective of this conference is to provide a common platform for academia and industry to discuss various technological challenges and share cognitive thoughts. It provided a thought-provoking platform to discuss and disseminate novel solutions for real-world problems in a dynamic and changing technological environment. The main success of RACS-2022 is to give an opportunity for the participants to enhance their knowledge of recent computing technologies.
Intelligent Communication Technologies and Virtual Mobile Networks
The book is a collection of high-quality research papers presented at Intelligent Communication Technologies and Virtual Mobile Networks (ICICV 2023), held at Francis Xavier Engineering College, Tirunelveli, Tamil Nadu, India, during February 16–17, 2023. The book shares knowledge and results in theory, methodology, and applications of communication technology and mobile networks. The book covers innovative and cutting-edge work of researchers, developers, and practitioners from academia and industry working in the area of computer networks, network protocols and wireless networks, data communication technologies, and network security.
Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship
Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to ...
Zubaan
It is a conglomeration of articles and write ups expressing the positive impact of women empowerment in their lives.
Fast Facts for the Primary FRCA and EDAIC
The Primary FRCA is a marathon exam that requires candidates to concentrate on solving MCQs first and then prepare for the OSCE and SOE viva. The EDAIC Part 1 involves MCQs, and Part 2 uses viva to test candidates. All these exams demand a strong knowledge of basic sciences relevant to anaesthesia. The Fast Facts content aids quick revision in the lead up to the examinations and maximises the chances of exam success. Covering all the high-yield facts together with concept building, the content ensures that students benefit at all stages of their preparation, especially during the last few weeks before examinations. Past MCQs and core viva concepts have been presented in bullet points, tabula...
ICU Protocols
The book describes step-wise management of clinical emergencies seen every day in Intensive care units (ICUs. As a practical guide, clinicians can refer to it on a day-to-day basis during their work hours, or while in transit to update their knowledge. Targeted readers are intensivists, critical care specialists, and residents involved in the care of patients admitted in ICUs. This handbook covers an array of specialities such as cardiology, pulmonology, gastroenterology, neurology, nephrology, traumatology, and toxicology. This monograph provides point-of-care treatment guidance and will serve as a ready-reckoner for physicians to quickly learn the management steps in a methodical manner.
Enhancing Customer Engagement Through Location-Based Marketing
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
