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Optimizing Distributor Profitability
With more than 120 exhibits, a Distributor Profitability Framework map, real-world examples, and a five-step Optimizing Distributor Profitability methodology with how-to-implement ideas and tools, this book presents a powerful weapon for wholesaler-distributors across various lines of trade to use to enhance shareholder value.
Contextual Pricing: The Death of List Price and the New Market Reality
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any busi...
Reading and Writing the Electronic Book
Developments over the last 20 years have fueled considerable speculation about the future of the book and of reading itself. This book begins with a gloss over the history of electronic books, including the social and technical forces that have shaped their development. The focus then shifts to reading and how we interact with what we read: basic issues such as legibility, annotation, and navigation are examined as aspects of reading that eBooks inherit from their print legacy. Because reading is fundamentally communicative, I also take a closer look at the sociality of reading: how we read in a group and how we share what we read. Studies of reading and eBook use are integrated throughout t...
Marketing Dynamics (Theory And Practice)
Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
