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Romancing the Market
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
The Idea of the University
The Idea of the University: A Reader, Volume 1 is a unique compilation of selected works of the major thinkers who have contributed to the discourse on the idea of the university in the German, English, American and French traditions, dating from the establishment of the University of Berlin in 1810. Readings include excerpts from Kant and Humboldt in the German tradition of Bildung through to Jaspers, Habermas and Gadamer; Newman, Arnold, Leavis and others in the British tradition; Kerr, Bok and Noble, among others, in the American tradition; and Bourdieu, Lyotard and Derrida in the French tradition. Each reading is prefaced with a brief editor's explanatory note. The Idea of the University: A Reader, Volume 1 provides a comprehensive account of the university, and is matched by a second volume of original essays on contemporary perspectives.
The Innovative University
A collection of essays about Carnegie Mellon University.
Calculus for Engineering Students
Calculus for Engineering Students: Fundamentals, Real Problems, and Computers insists that mathematics cannot be separated from chemistry, mechanics, electricity, electronics, automation, and other disciplines. It emphasizes interdisciplinary problems as a way to show the importance of calculus in engineering tasks and problems. While concentrating on actual problems instead of theory, the book uses Computer Algebra Systems (CAS) to help students incorporate lessons into their own studies. Assuming a working familiarity with calculus concepts, the book provides a hands-on opportunity for students to increase their calculus and mathematics skills while also learning about engineering applications. - Organized around project-based rather than traditional homework-based learning - Reviews basic mathematics and theory while also introducing applications - Employs uniform chapter sections that encourage the comparison and contrast of different areas of engineering
