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Media Events
Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
Canonic Texts in Media Research
Media studies is more than 50 years old, and the authors in this text offer their own candidate texts for canonization. Each essay presents a critical reading of one of these classics and debates its candidacy. The texts are summarized, analysed and re-examined for their contemporary relevance.
The Jewishness of Israelis
Analyzes a recent report on a survey of the religious beliefs and behavior of Israeli Jews, and of the intense public debate that it produced.
The Influentials
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Negotiating Jerusalem
Explores the beliefs, attitudes, and values of ordinary Palestinians and Israeli Jews asking the question: Is it possible to reach a negotiated resolution to the Jerusalem question?
Echoes of Gabriel Tarde
Originally published in 1898, Gabriel Tarde's essay "Opinion and Conversation" can be read as a series of propositions about the interaction of press, conversation, opinion and action, anticipating today's "deliberative democracy." Exploring these themes in a hyper-text "dialogue" with Tarde, Elihu Katz, Christopher Ali, and Joohan Kim ask what we know better or different 100 years later in this book. The aim is not only to reawaken attention to Tarde's text, but to assess the progress of communications research in its light. The e-book's format makes it possible to access the essay as a series of propositions, foreshadowing contemporary concerns with issues such as agenda setting, public op...
The Anthem Companion to Gabriel Tarde
‘The Anthem Companion to Gabriel Tarde’ offers the best contemporary work on Gabriel Tarde, written by the best scholars currently working in this field. Original, authoritative and wide-ranging, the critical assessments of this volume will make it ideal for Tarde students and scholars alike. ‘Anthem Companions to Sociology’ offer authoritative and comprehensive assessments of major figures in the development of sociology from the last two centuries. Covering the major advancements in sociological thought, these companions offer critical evaluations of key figures in the American and European sociological tradition, and will provide students and scholars with both an in-depth assessment of the makers of sociology and chart their relevance to modern society.
The End of Television?
Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth – and to a nation as if gathered around a campfire – has indeed ended. Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns. Yet there is scant research on the overreaching sociological impacts of television and its centrality to Western culture over the past 60 years. This compelling volume of The ANNALS is the first collection of rigorous articles devoted to studying ways in which television has impacted our values, ideologies, institutions, social structure, and culture.
