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Ekonomi dalam kajian keilmuan dapat dikelompokkan ke dalam ekonomi mikro dan ekonomi makro. Ekonomi mikro mempelajari bagaimana perilaku tiaptiap individu dalam setiap unit ekonomi, yang dapat berperan sebagai konsumen, pekerja, investor, pemiliki tanah, ataupun perilaku dari sebuah industri. Ekonomi mikro menjelaskan how dan why sebuah pengambilan keputusan dalam tiap unit ekonomi. Contohnya, ekonomi mikro menjelaskan bagaimana seorang konsumen membuat keputusan dan pemilihan terhadap suatu produk ketika ada perubahan pada harga atau pendapatan. Ekonomi mikro juga dapat menjelaskan perilaku industri dalam menentukan jumlah tenaga kerja, kuantitas, dan harga yang terbaik. Permasalahan ekonom...
Sistem informasi adalah sekumpulan prosedur organisasi yang ada pada saat dilaksanakan akan memberikan informasi untuk mengambil keputusan atau mengendalikan informasi (Syarif, 2009). DSS (Decision Support System) adalah sistem informasi berbasis komputer yang menggunakan model keputusan dan database khusus untuk membantu proses pengambilan keputusan bagi manajerial end user. Perkembangan sistem informasi sekarang sangat cepat dan pesat, tidak sedikit yang menggunakan sistem informasi untuk membantu kemudahan dalam bekerja.
Akuntansi mempunyai peranan yang sangat penting dalam menjalankan operasi perusahaan. Akuntansi berfungsi untuk menyediakan informasi yang bermanfaat sebagai dasar pengambilan keputusan didalam maupun diluar perusahaan. Informasi keuangan akuntansi digunakan dalam menggunakan analisa terhadap laporan keuangan agar diperoleh gambaran posisi keuangan dan perkembangan usaha dari suatu perusahaan. Dalam keperluan itulah, buku Pengantar Akuntansi ini sengaja penulis hadirkan untuk pembaca. Tujuan buku ini adalah sebagai panduan bagi setiap orang yang ingin mempelajari dan memperdalam ilmu pengetahuan.
Plants are amazing organisms to study, some are important sources for pharmaceuticals, and others can help to elucidate molecular mechanisms required for a plant’s development and its interactions with the biotic or abiotic environment. Functional genomics is vastly lagging behind the speed of genome sequencing as high-throughput gene function assays are difficult to design, specifically for non-model plants. Bioinformatics tools are useful for gene identification and annotation but are of limited value for predictions concerning gene functions as gene functions are uncovered best by experimental approaches. Virus-Induced-Gene-Silencing (VIGS) is an easy to use, fast, and reliable method t...
This volume is a compendium of selected plant species of ethnobotanical value to the highland communities of popular Southeast Asia. “Traditional” knowledge held by local communities on their resources is always in flux and adapting to a quickly changing environment. New plants find their entry into the local pharmacopoeias, while existing ones maybe removed. Likewise, various local communities might find the same plant useful for completely different purposes. While compiling information on the species, authors have taken great care to ensure that the dynamic nature of ethnobotanical knowledge is represented adequately. Special emphasis has also been given to cultural value of species t...
Many statistics texts tend to focus more on the theory and mathematics underlying statistical tests than on their applications and interpretation. This can leave readers with little understanding of how to apply statistical tests or how to interpret their findings. While the SPSS statistical software has done much to alleviate the frustrations of s
Reef fish spawning aggregations, ranging from small groups to many tens of thousands of individuals, are spectacular but poorly known natural phenomena whereby fish assemble at specific times and locations to spawn. For some species these large groups may be the only form of reproduction, the high fish numbers briefly giving a false impression of stability and abundance—an ‘illusion of plenty’. They are often a focus for intensive seasonal fishing because of their predictability and because many important commercial fishes form them. Highly vulnerable to overexploitation, many aggregations and their associated fisheries, have disappeared or are in decline. Few are effectively managed o...
This book is entitled “The Journey of Shifting a Way of Thinking” because the preparation of this book has a meaning that is centered on shifting ways of thinking, especially in viewing the reality of accounting science. Interestingly, this book raises several thoughts of Indonesian figures and provides space for exploration of Indonesian culture. In addition, this book will be a record of the develop-ment of accounting science thinking that is based on Nationalism. This book is entitled “The Journey of Shifting a Way of Thinking” because the preparation of this book has a meaning that is centered on shifting ways of thinking, especially in viewing the reality of accounting science. Interestingly, this book raises several thoughts of Indonesian figures and provides space for exploration of Indonesian culture. In addition, this book will be a record of the develop-ment of accounting science thinking that is based on Nationalism.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.