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Pengantar Ekonomi Mikro
Ekonomi dalam kajian keilmuan dapat dikelompokkan ke dalam ekonomi mikro dan ekonomi makro. Ekonomi mikro mempelajari bagaimana perilaku tiaptiap individu dalam setiap unit ekonomi, yang dapat berperan sebagai konsumen, pekerja, investor, pemiliki tanah, ataupun perilaku dari sebuah industri. Ekonomi mikro menjelaskan how dan why sebuah pengambilan keputusan dalam tiap unit ekonomi. Contohnya, ekonomi mikro menjelaskan bagaimana seorang konsumen membuat keputusan dan pemilihan terhadap suatu produk ketika ada perubahan pada harga atau pendapatan. Ekonomi mikro juga dapat menjelaskan perilaku industri dalam menentukan jumlah tenaga kerja, kuantitas, dan harga yang terbaik. Permasalahan ekonom...
Inovasi & Tren Layanan Digital Berbagai Sektor (Optimalisasi dan Otomatisasi Digital untuk Dunia Kerja & Bisnis)
Fenomena Inovasi & Tren Layanan Digital terjadi di hampir semua sektor kehidupan manusia, mulai sektor pariwisata, UMKM, Perbankan, Transportasi, Kesehatan, Pemasaran, Pendidikan, Pemerintahan, dan lain sebagainya, Buku ini ditulis oleh Kolaborasi beberapa orang Dosen pada bidang keilmuan masing-masing sektor, yang membahas tentang pengembangan inovasi dan tren layanan digital saat ini, di buku ini dijelaskan pula tentang bagaimana mengoptimalkan serta memasukkan unsur otomatisasi dalam setiap layanan digital yang secara tidak langsung tren digital berperan memberikan nilai tambah (added value) bagi berbagai sektor untuk menghasilkan kinerja yang lebih baik.
ICBAE 2022
The 3rd International Conference of Business, Accounting, and Economics (ICBAE) 2022 continued the agenda to bring together researchers, academics, experts and professionals in examining selected themes by applying multidisciplinary approaches. This conference is the third intentional conference held by the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto and it is a bi-annual agenda of this faculty. In 2022, this event will be held on 10-11 August at the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto. The theme of the 3rd ICBAE UMP 2022 is “Innovation in Economic, Finance, Business, and Entrepreneurship for Sustainable Economic Development”. It is expected that this event may offer a contribution for both academics and practitioners to conduct research related to Business, Accounting, and Economics Related Studies. Each contributed paper was refereed before being accepted for publication. The double-blind peer review was used in the paper selection.
Strategi Marketing Era 5.0
Pengembangan marketing di era globalisasi telah meningkat secara signifikan. Hal ini dapat dilihat dari berkembangnya marketing 3.0 menjadi marketing 4.0, dimana pada tahap ini tenaga manusia masih berperan penting. Pada masa kini tenaga manusia mulai digantikan dengan adanya teknologi. Marketing 4.0 ini berkembangmenjadi marketing 5.0. Akan ada masanya disaat jasa seorang sales tidak akan digunakan lagi, tetapi diganti dengan teknologi seperti AI (Artificial Intelligence) ataupun digantikan oleh robot. Di era marketing 5.0 perubahan yang dapat terjadi akan sangat lah besar, yang mana teknologi akan membuat yang jauh semakin dekat, lebih tepat nya membuat pemasaran akan semakin mudah.
Human Resource Management in Developing Countries
Focusing on HRM developments in thirteen developing countries across Asia, Africa and the Middle East, this book explores the contextual functions of HR in these countries. In addition, it analyzes the more general issues of HRM in cross-national settings to give readers an understanding of HR that is both comparative and contextual. Covering the policies and practices of China, South Korea, Taiwan, India, Nepal, Pakistan, Iran, Saudi Arabia, Algeria, Nigeria, Ghana, Kenya and South Africa, each chapter follows a framework that draws out all of the unique and diverse configurations of HRM. This important text is an invaluable resource for all HRM practitioners, students and scholars of HRM, international HRM and international business.
Educating Caroline
Lady Caroline Linford is horrified to discover... her fiancé, the Marquis of Winchilsea, in the arms of another woman. Unfortunately, Victorian society considers such masculine peccadilloes a trifle; canceling their imminent wedding would be unthinkable. But Caroline's wish is for the man she is to marry to desire only her...and she seeks lessons in the art of romance from the best teacher: London's most notorious rake. Braden Granville may be a famous lover... but he has no intention of taking part in Caroline's scheme -- until he learns she has something he wants: the name of his own unfaithful fiancée's lover. As their passionate tutelage begins, sparks fly -- and the lines between teacher and student fall away. Now there is just one last lesson to learn: on the subject of true love, the heart chooses its own unpredictable ways.
Customer Equity
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. the book focuses on practical, managerial, and organizational best practices.
Leadership OS
Based on years of original research, this book controversially counters almost every existing leadership model and approach. It shows how as leaders rise to senior levels, their roles become less about doing things that directly drive results and more about directing and supporting others to achieve objectives. Using case studies and research insights the authors reveal how leadership success is thus not so much about having the right core capabilities, but about creating the right environment. Using the analogy of a smartphone operating system (OS), the book presents a new way of thinking about leadership. The authors provide a clear and practical framework to follow and show how your leade...
Brand Loyalty
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