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PENGEMBANGAN DAN PENGELOLAAN PARIWISATA DI INDONESIA
Buku pengembangan dan pengelolaan pariwisata di Indonesia ini disusun oleh para akademisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu pengembangan dan pengelolaan pariwisata di Indonesia. Sistematika penulisan buku ini diuraikan dalam sebelas bab yang memuat tentang strategi pengembangan kawasan sanur menuju destinasi pariwisata berkelanjutan, pariwisata budaya komodifikasi warisan budaya kampung adat bena sebagai daya tarik wisata Bajawa Kabupaten Ngada Nusa Tenggara Timur, strategi pengembangan kuliner Bali berdasarkan persepsi wisat...
PENGANTAR PARIWISATA
Buku pariwisata ini penting dimiliki oleh setiap khalayak sebagai bentuk sumbangsih keilmuan pada dunia kepariwisataan, buku ini menyajikan hal-hal penting yang harus di miliki oleh pengelola pariwisata, sebab Pariwisata merupakan suatu hal yang dapat dijadikan objek dan daya tarik wisata baik berupa keadaan alam, flora maupun fauna hasil dari karya manusia, serta peninggalan sejarah dan budaya yang merupakan model bagi perkembangan dan peningkatan kepariwisataan di Indonesia serta berbagai macam kegiatan wisata yang didukung oleh berbagai fasilitas serta layanan yang disediakan masyarakat, pengusaha, pemerintah, dan pemerintah daerah sehingga mampu menjadikan pariwisata yang berkelanjutan. ...
Quality Tourism Experiences
The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations. Kathleen Andereck, Ph. D., Arizona State University West Sue Beeton, Ph. D., La Trobe University Heather E. Bowen, Ph. D., George Mason University Kelly S.-
Rural Tourism In Malaysia (Penerbit USM)
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to ha...
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Health and Wellness Tourism
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Mathematical Problem Posing
The mathematics education community continues to contribute research-based ideas for developing and improving problem posing as an inquiry-based instructional strategy for enhancing students’ learning. A large number of studies have been conducted which have covered many research topics and methodological aspects of teaching and learning mathematics through problem posing. The Authors' groundwork has shown that many of these studies predict positive outcomes from implementing problem posing on: student knowledge, problem solving and posing skills, creativity and disposition toward mathematics. This book examines, in-depth, the contribution of a problem posing approach to teaching mathematics and discusses the impact of adopting this approach on the development of theoretical frameworks, teaching practices and research on mathematical problem posing over the last 50 years.
Event Tourism
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Destination Marketing Organisations
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relatin...
Community Development Through Tourism
Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.
