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PENGANTAR PARIWISATA
Buku pariwisata ini penting dimiliki oleh setiap khalayak sebagai bentuk sumbangsih keilmuan pada dunia kepariwisataan, buku ini menyajikan hal-hal penting yang harus di miliki oleh pengelola pariwisata, sebab Pariwisata merupakan suatu hal yang dapat dijadikan objek dan daya tarik wisata baik berupa keadaan alam, flora maupun fauna hasil dari karya manusia, serta peninggalan sejarah dan budaya yang merupakan model bagi perkembangan dan peningkatan kepariwisataan di Indonesia serta berbagai macam kegiatan wisata yang didukung oleh berbagai fasilitas serta layanan yang disediakan masyarakat, pengusaha, pemerintah, dan pemerintah daerah sehingga mampu menjadikan pariwisata yang berkelanjutan. ...
PENGEMBANGAN DAN PENGELOLAAN PARIWISATA DI INDONESIA
Buku pengembangan dan pengelolaan pariwisata di Indonesia ini disusun oleh para akademisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu pengembangan dan pengelolaan pariwisata di Indonesia. Sistematika penulisan buku ini diuraikan dalam sebelas bab yang memuat tentang strategi pengembangan kawasan sanur menuju destinasi pariwisata berkelanjutan, pariwisata budaya komodifikasi warisan budaya kampung adat bena sebagai daya tarik wisata Bajawa Kabupaten Ngada Nusa Tenggara Timur, strategi pengembangan kuliner Bali berdasarkan persepsi wisat...
Quality Tourism Experiences
* Examines the multiple meanings of quality across a variety of settings, as well as across and between various stakeholder groups * Defines and applies theoretical frameworks and research models from a cross-disciplinary perspective * Provides international perspective through case studies, extensive references, and web resources
Rural Tourism In Malaysia (Penerbit USM)
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to ha...
Film-induced Tourism
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Contemporary Approaches Studying Customer Experience in Tourism Research
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Sustainability in Project Management
The concept of sustainability has grown in recognition and importance. The pressure on companies to broaden their reporting and accountability from economic performance for shareholders, to sustainability performance for all stakeholders is leading to a change of mindset in consumer behaviour and corporate policies. How can we develop prosperity without compromising the life and needs of future generations? Sustainability in Project Management explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides valuable guidance and insights. Sustainability relates to multiple perspectives, economical, environmental and social, but also to responsibility and accountability and values in terms of ethics, fairness and equality. The authors will inspire project managers to be aware of these considerations, and to apply them to the role they play in projects, not just 'doing things right' but 'doing the right things right'.
Community Development Through Tourism
Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.
Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
