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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been dispersed across a variety of tourism-related and other research fields, this book responds to a pressing need to consolidate recent advances in a single text. Adopting a broad definition of ‘criticality’, the contributors seek to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its w...
The economic and sociocultural significance of tourism today cannot be overstated. With the rapid growth of travel and tourism, more and more research is being undertaken in this field, with particular attention paid to the concept of sustainability. This book broadens the reach of such studies by providing comprehensive and rigorous examinations of many issues and concepts related to sustainable tourism, with particular attention paid to Slovenia. It considers the area broadly, and presents in-depth discussions on many relevant and important tourism issues, covering topics from the sustainable use of cultural heritage in tourism and the development of sustainable jobs and professionalism in the tourism sector to the aspects of systemic management and logistic planning for tourist destinations, as well as the contributions that local governments make towards sustainable development and use of local resources. The collection provides a unique and balanced view of both theoretical issues and practical cases and is a valuable reading for students, researchers and professionals in the field of tourism and sustainability.
Names weave the texture of our daily lives in ways that are self-evident. However, behind their taken-for-granted threads, they conceal a considerable meaning potential that may turn them into malleable vehicles of human goals and agendas. The novelty of this volume lies in the special focus it places on the intersections of naming, identity and tourism, pointing to how names may play a role in the multifaceted process of identity-formation by shaping and promoting tourist attractions, be they topographical or metaphorical locations. The volume collects original contributions on this emerging field of enquiry that foster an eclectic approach to the study of names. The thematic focus and the several approaches adopted here will make the text appealing to postgraduate students and researchers from several disciplinary fields ranging across onomastics, linguistics, cultural and social geography, history, archaeology, heritage, literature, postcolonial studies, and media studies.
This is the first book to give recognition to this distinct, economically important and expanding form of tourism business by, bringing together recent and international research on this common form of commercial tourism accommodation.
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, work integrated learning, sustainability and critical studies, internationalisation, technology enabled learning, links between teaching and research, and graduate student supervision. Within these topics attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators and trends and issues. The Handbook provides a valuable resource for understanding teaching and learning theory and practice in tourism.
Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism prov...
This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, econo...