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CEO Stories: Perjalanan Sukses 17 CEO di Indonesia
Menjadi seorang C EO ibarat mendaki gunung. Untuk mencapai puncak, mereka harus berjuang dan menghadapi berbagai hambatan, dari yang kecil sampai besar, dari yang dapat diantisipasi hingga tidak terduga. Lalu, apa yang membuat mereka mampu bertahan? Buku ini merupakan catatan pengalaman mereka yang dituangkan secara blak-blakan. Tidak hanya ide bisnis, tersisip pesan dari mereka untuk para pebisnis muda dalam menghadapi tantangan masa kini.
PENGEMBANGAN DAN PENGELOLAAN PARIWISATA DI INDONESIA
Buku pengembangan dan pengelolaan pariwisata di Indonesia ini disusun oleh para akademisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu pengembangan dan pengelolaan pariwisata di Indonesia. Sistematika penulisan buku ini diuraikan dalam sebelas bab yang memuat tentang strategi pengembangan kawasan sanur menuju destinasi pariwisata berkelanjutan, pariwisata budaya komodifikasi warisan budaya kampung adat bena sebagai daya tarik wisata Bajawa Kabupaten Ngada Nusa Tenggara Timur, strategi pengembangan kuliner Bali berdasarkan persepsi wisat...
Hazel's Homegrown
Providing an all-encompassing information source for the kitchen gardener by bridging the gap between gardening and recipe books, this book has everything you need to know to grow, protect, harvest, cook and preserve fruit, vegetables and herbs. Based on the author's own experience, everything has been thoroughly tried and tested. Suitable for anyone interested in growing and using their own food, from the complete novice to the old hand, whether you have a window box, a small garden or a large allotment. contamination of the food we eat, kitchen gardening is literally a growing field. Do you just want a few fresh herbs and vegetables, or you want to go all the way to a self-sufficient Good ...
Land and Development in Indonesia
Indonesia was founded on the ideal of the “Sovereignty of the People”, which suggests the pre-eminence of people’s rights to access, use and control land to support their livelihoods. Yet, many questions remain unresolved. How can the state ensure access to land for agriculture and housing while also supporting land acquisition for investment in industry and infrastructure? What is to be done about indigenous rights? Do registration and titling provide solutions? Is the land reform agenda — legislated but never implemented — still relevant? How should the land questions affecting Indonesia’s disappearing forests be resolved? The contributors to this volume assess progress on these issues through case studies from across the archipelago: from large-scale land acquisitions in Papua, to asset ownership in the villages of Sulawesi and Java, to tenure conflicts associated with the oil palm and mining booms in Kalimantan, Sulawesi and Sumatra. What are the prospects for the “people’s sovereignty” in regard to land?
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Digital Marketing Strategy
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
Digital Indonesia
span, SPAN { background-color:inherit; text-decoration:inherit; white-space:pre-wrap }This book places Indonesia at the forefront of the global debate about the impact of ‘disruptive’ digital technologies. Digital technology is fast becoming the core of life, work, culture and identity. Yet, while the number of Indonesians using the Internet has followed the upward global trend, some groups — the poor, the elderly, women, the less well-educated, people living in remote communities — are disadvantaged. This interdisciplinary collection of essays by leading researchers and scholars, as well as e-governance and e-commerce insiders, examines the impact of digitalisation on the media industry, governance, commerce, informal sector employment, education, cybercrime, terrorism, religion, artistic and cultural expression, and much more. It presents groundbreaking analysis of the impact of digitalisation in one of the world’s most diverse, geographically vast nations. In weighing arguments about the opportunities and challenges presented by digitalisation, it puts the very idea of a technological ‘revolution’ into critical perspective.
Emerging Perspectives and Trends in Innovative Technology for Quality Education 4.0
Industrial Revolution 4.0 has dramatically changed the business and social landscape, including human behavior not only in advanced countries but also in emerging countries. Technology development affects many aspects in our society, including education. Distance learning, big data and analytics, artificial intelligent and many digital innovations have been released to improve better quality education in our society. These proceedings provide selected papers/research about innovative digital technology in education and pedagogy in Industrial revolution 4.0 covering issues like: pedagogy, education management, early childhood education, research in education, training and vocational education and social science education, earth science education and art/linguistic education related to digital innovation. This book provides details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of education and pedagogy to get an understanding of recent research.
