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Innovation in Healthy and Functional Foods
The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today's consumers desire foods that go beyond basic nutrition-foods capable of promoting better health, or even playing a disease-prevention role. To meet this need for innovation,
Sporting Review
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Strategic Pharmaceutical Marketing
The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing. The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and regulatory perspectives of pharmaceutical marketing, examines consumers, prescribers and explores positive marketing, pricing and distribution strategies. It provides a detailed explanation of pharmaceutical marketing as well as provides r...
The Sportsman
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Revitalizing the Pharmaceutical Business
In this path-breaking book, Dr R B Smarta explores new and innovative marketing responses to the changing realities in order to inject new life into pharmaceutical organizations. The book discusses how pharmaceutical companies can acquire, develop and nurture their marketing assets. Dr Smarta emphasizes the need to be creative in communicating to one`s customers. He suggests some new unconventional sales promotion avenues while emphasizing the need to reach customers through well-defined distribution channels.
Indoor Air Quality Assessment for Smart Environments
Indoor air quality (IAQ) and indoor air pollution (IAP) are a matter of concern in many countries because they can significantly influence the general health and well-being of those who spend most of their time inside, whether at home or work. Poor IAQ and repeated exposure to dangerous concentrations of pollutants can contribute significantly to the healthcare burden along with increased absenteeism and lost productivity worldwide. This book, Indoor Air Quality Assessment for Smart Environments, explores the problem of IAQ and highlights potential challenges, gaps, and opportunities in the field. As the title suggests, it focuses on assessing IAQ in smart environments using emerging technol...
Smart Universities
This book presents peer-reviewed contributions on smart universities by various international research, design and development teams. Smart university is an emerging and rapidly evolving area that creatively integrates innovative concepts; smart software and hardware systems; smart classrooms with state-of-the-art technologies and technical platforms; smart pedagogy based on modern teaching and learning strategies; smart learning and academic analytics; as well as various branches of computer science and computer engineering. The contributions are grouped into several parts: Part 1—Smart Universities: Literature Review and Creative Analysis, Part 2—Smart Universities: Concepts, Systems and Technologies, Part 3—Smart Education: Approaches and Best Practices, and Part 4—Smart Universities: Smart Long Life Learning. The book is a valuable source of research data and findings, design and development outcomes, and best practices for faculty, scholars, Ph.D students, administrators, practitioners and anyone interested in the rapidly growing areas of smart university and smart education.
