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Web designers are no longer just web designers. To create a successful web product that’s as large as Etsy, Facebook, Twitter, or Pinterest–or even as small as a tiny app–you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again. In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer. In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you’ll have a complete understanding of what product design really is and you’ll be equipped with the best practices necessary for building your own successful online products.
As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical. To get started, all you need are basic HTML and CSS skills and Photoshop experience. Topics include: The impact of page load time on your site, brand, and users Page speed basics: how browsers retrieve and render content Best practices for optimizing and loading images How to clean up HTML and CSS, and optimize web fonts Mobile-first design with performance goals by breakpoint Using tools to measure performance as your site evolves Methods for shaping an organization’s performance culture
Traces the life story of the six-time UFC champion from his fatherless childhood and early victory against Brazilian fighter Vitor Belfort to his defeat of Tito Ortiz for the light-heavyweight title and his post-retirement recapture of the heavyweight championship title.
For many, doing good work that also does good in the world is part of the ethos of design practice. Just Design celebrates and explores this increasingly critical aspect of design by showcasing a diverse collection of inspiring projects, people and causes. Look inside to explore more than 140 exceptional design solutions from many of the world's leading designers and discover new work from emerging voices. Dig deeper by reading the story behind every included project—including 10 expanded case studies. Gain new perspective with thoughtful essays by Alissa Walker, Kate Andrews, Aaris Sherin, Alice Bybee, Cinthia Wen and Brian Collins. Energize your creative spirit with inspirational profile...
Two French Protestant refugees in eighteenth-century Amsterdam gave the world an extraordinary work that intrigued and outraged readers across Europe. In this captivating account, Lynn Hunt, Margaret Jacob, and Wijnand Mijnhardt take us to the vibrant Dutch Republic and its flourishing book trade to explore the work that sowed the radical idea that religions could be considered on equal terms. Famed engraver Bernard Picart and author and publisher Jean Frederic Bernard produced The Religious Ceremonies and Customs of All the Peoples of the World, which appeared in the first of seven folio volumes in 1723. They put religion in comparative perspective, offering images and analysis of Jews, Cat...
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey question...
‘A fascinating and thoughtful exploration of faith in the modern world. If you’re wondering why it matters and how to make sense of it, read on.’ – Clare Balding
A revision to the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines. Fully updated to include information on the latest trends in evolving design disciplines New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship From an author of over 100 books on design Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
A thriving fur trade post between 1830 and 1860, Fort Clark, in what is today western North Dakota, also served as a way station for artists, scientists, missionaries, soldiers, and other western chroniclers traveling along the Upper Missouri River. The written and visual legacies of these visitors—among them the German prince-explorer Maximilian of Wied, Swiss artist Karl Bodmer, and American painter-author George Catlin—have long been the primary sources of information on the cultures of the Mandan and Hidatsa Indians, the peoples who met the first fur traders in the area. This book, by a team of anthropologists, is the first thorough account of the fur trade at Fort Clark to integrate...
"From notable mixed martial artist and UFC fighter, Justin Wren, comes a personal account of faith, redemption, empowerment, and overwhelming love as one man sets out on an international mission to fight for those who can't fight for themselves. Justin Wren knows what it's like to feel like the world is against you. Like many kids, Justin was bullied as a child, but had a dream that kept him going. Fueled by the anger he felt toward his tormenters, Justin trained hard and propelled his dream of becoming a UFC fighter into reality. But the pain from his childhood didn't dissipate and Justin fell into a spiral of depression and addiction, leading him on a path toward destruction. After getting...