Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
ECKM19 - Proceedings of the 20th European Conference on Knowledge Management - Volumes 1 and 2
These proceedings represent the work of contributors to the 20th European Conference on Knowledge Management (ECKM 2019), hosted by Universidade Europeia de Lisboa, Lisbon, Portugal on 5-6 September 2019. The Conference Chair is Dr. Eduardo Tomé and the Programme Chairs are Dr. Francisco Cesário and Dr. Raquel Reis Soares, all from Universidade Europeia, Lisbon, Portugal. ECKM is now a well-established event on the academic research calendar and now in its 20th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall ...
Tourism Entrepreneurship in Portugal and Spain
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Universities, Entrepreneurial Ecosystems, and Sustainability
This volume presents theoretical and empirical research on universities and their entrepreneurial ecosystems to better grasp the connections between universities and their surrounding environments and their engagement with sustainability. The book provides a better understanding of the entrepreneurial characteristics of universities. It examines the ways in which universities’ collaboration and participation in an ecosystem support business and industry transformation. It also investigates how universities function within the university/industry/government/third sector relationship nexus. The book enables the systematisation of the literature while simultaneously builds theory, empirically testing existing theories, and contributes towards a future research agenda geared towards sustainability. The book gathers contributions from varied geographical contexts providing an international perspective.
Marketing - Um Desafio Incontornável para as Microempresas
Conceber uma estrategia de marketing e um desafio importante para qualquer empresa, em particular para as microempresas onde a ausencia de orcamento e, por vezes, uma realidade, e onde o marketing e considerado um custo e n?o um investimento. MARKETING e um livro que procura desfazer esse equivoco, apresentando o Marketing de uma forma simples e despretensiosa - como ele e, na realidade. E um excelente guia para gestores e para estudantes: orienta na definic?o e no desenvolvimento de um negocio, apresentando o marketing como uma poderosa ferramenta que permite gerar valor para os consumidores e potenciar o sucesso do negocio, atraves da variedade de exemplos reais que apresenta e da clareza da explicitac?o de conceitos, estrategicos e operacionais.
O Livro do Empreendedorismo - Guia teórico-prático para criar um negócio de sucesso
Sabe que há dois tipos de empreendedorismo? O que surge por necessidade e o que resulta de uma oportunidade? E que há diferentes modelos por detrás destes novos negócios? Os que têm trajetórias corporativas e os que apresentam desígnios sociais? Neste livro, o leitor poderá conhecer as bases teóricas por detrás da criação de um novo negócio, as principais práticas e exemplos de empreendedores em Portugal e conjugar estes ensinamentos com exercícios práticos. Da ideia à concretização do negócio, passando pelo financiamento ou marketing. Tudo que tem de ser e fazer para embarcar no fantástico mundo do empreendedorismo.
Managing Hospitality Organizations
Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Students will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.
Um aprendiz de ciência
Carioca 'da gema', sofisticado cosmopolita, bem-humorado e, ao mesmo, profundamente tocado pela simplicidade e pelas tradições das pequenas cidades mineiras e do mundo rural, o cientista e humanista Carlos Chagas Filho deixou, neste Um aprendiz de ciência, um delicioso relato de vivências, reflexões e realizações que são o testemunho do que há de mais significativo, na segunda metade do século XX, quanto à presença brasileira no campo das relações entre ciência, cultura, nacionalidade e cidadania. A obra contém um belo encarte com fotos, cartas e textos que marcaram a vida do autor.
Handbook of Research on Human Capital and People Management in the Tourism Industry
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People ...
