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Coca-Colonization and the Cold War
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily acce...
The Americanization/Westernization of Austria
Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected, modified, or "translated" into milder versions. Ultimately, Austria was "Western Europeanized" when ...
Here, There, and Everywhere
The authors examine the globalization of American popular culture including movies, television, fast food, and popular music.
Recasting America
"The freshness of the authors' approaches . . . is salutary. . . . The collection is stimulating and valuable."—Joan Shelley Rubin, Journal of American History
Post-Nationalist American Studies
Post-Nationalist American Studies seeks to revise the cultural nationalism and celebratory American exceptionalism that tended to dominate American studies in the Cold War era, adopting a less insular, more transnational approach to the subject.
The Ambiguous Legacy
This collection of essays assesses the record of American foreign policy over the course of the twentieth century. The essays comprise the work of political scientists as well as historians, conservatives as well as liberals, foreign scholars as well as Americans. Taking off from Henry Luce's vision of an 'American century', the authors discuss such important topics as the American conception of the national interest, the tension between democracy and capitalism, the US role in both the developed and underdeveloped worlds, party politics and foreign policy, the significance of race in American foreign relations, and the cultural impact of American diplomacy on the world at large. The result is a lively collection of essays by authors who often disagree but who nonetheless provide the reader with keen insights about the past and provocative views of the future.
The Devil and the Dolce Vita
Italy's economic expansion after World War Two triggered significant social and cultural change. Secularization accompanied this development and triggered alarm bells across the nation's immense Catholic community. The Devil and the Dolce Vita is the story of that community ? the church of Popes Pius XII, John XXIII and Paul VI, the lay Catholic Action association, and the Christian Democratic Party ? and their efforts in a series of culture wars to preserve a traditional way of life and to engage and tame the challenges of a rapidly modernizing society. Roy Domenico begins this study during the heady days of the April 1948 Christian Democratic electoral triumph and ends when pro-divorce for...
What They Think of Us
It has never been more important for Americans to understand why the world both hates and loves the United States. In What They Think of Us, a remarkable group of writers from the Middle East, Europe, Asia, and Latin America describes the world's profoundly ambivalent attitudes toward the United States--before and since 9/11. While many people around the world continue to see the United States as a model despite the Iraq war and the war on terror, the U.S. response to 9/11 has undoubtedly intensified global anti-Americanism. What They Think of Us reveals that substantial goodwill toward America still exists, but that this sympathy is in peril--and that there is an immense gap between how Ame...
The Transatlantic Century
This is a fascinating new overview of European-American relations during the long twentieth century. Ranging from economics, culture and consumption to war, politics and diplomacy, Mary Nolan charts the rise of American influence in Eastern and Western Europe, its mid-twentieth century triumph and its gradual erosion since the 1970s. She reconstructs the circuits of exchange along which ideas, commodities, economic models, cultural products and people moved across the Atlantic, capturing the differing versions of modernity that emerged on both sides of the Atlantic and examining how these alternately produced co-operation, conflict and ambivalence toward the other. Attributing the rise and demise of American influence in Europe not only to economics but equally to wars, the book locates the roots of many transatlantic disagreements in very different experiences and memories of war. This is an unprecedented account of the American Century in Europe that recovers its full richness and complexity.
Race and Nation
'Race and Nation' offers a comparison of the various racial & ethnic systems that have developed around the world, in locations that include China, New Zealand, Eritrea & Jamaica.
