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Letterform
Buku ini adalah buku pendamping perkuliahan bagi mahasiswa program studi Desain Komunikasi Visual Universitas Ciputra untuk mata kuliah Letterform di semester 1 untuk digunakan sebagai buku ajar pendamping kegiatan perkuliahan. Struktur buku ini terdiri dari 4 bagian. Bagian pertama 1) Pengantar Letterform, bagian kedua 2) Anatomy Huruf 3) Liniwaktu Tipografi, dan bagian keempat 4) Legibility, Readibility, Visibility, Clarity
AI & Desain: Ancaman atau Peluang?
Buku ini ditulis oleh Tim Dosen Visual Communication Design Universitas Ciputra Surabaya, yang berkomitmen menjaga kualitas hasil akademis sekaligus memfasilitasi perkembangan AI. Tim Dosen VCD telah menyusun buku ini dengan mempertimbangkan pembaca awam serta pemahamannya dalam hal ini, sehingga tidak memerlukan pengetahuan teknis sebelumnya untuk memahami lebih jauh ke arah mana bidang ini akan berkembang. Setiap bab dilengkapi dengan contoh dan ilustrasi yang membantu pembaca memahami konsep-konsep yang kompleks dengan lebih mudah. Selain itu, buku ini juga membahas berbagai implikasi AI bagi masyarakat, baik positif maupun negatif. Buku ini diharapkan dapat membantu masyarakat umum untuk memahami AI dengan lebih baik dan untuk dapat berpartisipasi dalam diskusi tentang masa depan teknologi ini.
Buku Ajar Tipografi
Di mata kuliah ini mahasiswa akan mempelajari teori dasar dari Tipografi, Monogram, Initial, Typo Image, Blackletter, Layout dan Typeface Design. Melalui mata kuliah ini mahasiswa mampu membuat karya desain dengan mengaplikasikan prinsip dasar tipografi sebagai elemen dasar, melalui teknik manual secara mandiri dan tersupervisi. Penguasaan/kemampuan Tipografi akan memberikan kontribusi pada kualitas estetika desain visual yang dihargai oleh target audiens. Diharapkan di semester berikutnya mahasiswa lebih terasah dalam penggunaan elemen huruf ke dalam karya desain. Metode yang dipakai dalam perkuliahan ini penyampaian materi serta praktek di jam studio. Tugas-tugas dalam perkuliahan ini semua bersifat praktek dimana mahasiswa diminta untuk menggambar/memvisualisasikan pemahaman tentang materi Tipografi yang disampaikan.
Buku Ajar Computer Graphic
Di mata kuliah ini mahasiswa akan mempelajari teori tentang Computer Graphic, jenis gambar digital vektor, raster, video, dan animasi. Melalui mata kuliah ini mahasiswa mampu membuat karya desain dengan mengaplikasikan prinsip estetika dalam desain dalam format digital, dan cetak menggunakan aplikasi yang dipelajari secara mandiri, berkelompok dan tersupervisi. Penguasaan/kemampuan Computer Graphic dengan dukungan kualitas estetika desain visual merupakan kemampuan dasar yang wajib dimiliki oleh setiap desainer komunikasi visual. Diharapkan di semester berikutnya mahasiswa mampu menciptakan karya desain digital dengan menerapkan prinsip, konsep, dan teknik yang telah dipelajari.
Designing for Kids
Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them. Therefore, fine distinctions between age transitions and the day-to-day experiences of children are often overlooked. Designing for Kids brings together all a designer needs to know about developmental stages, play patterns, age transitions, playtesting, safety standards, materials and the daily lives of kids, providing a primer on the differences in designing for kids versus designing for adults. Research and interviews with designers, social scientists and industry experts are included, highlighting theories and terms used in the fields of design, developmental psychology, sociology, cultural anthropology and education. This textbook includes more than 150 color images, helpful discussion questions and clearly formatted chapters, making it relevant to a wide range of readers. It is a useful tool for students in industrial design, interaction design, environmental design and graphic design with children as the main audience for their creations.
Marketing Management in Asia.
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Muslims through Discourse
In this rich account of a Muslim society in highland Sumatra, Indonesia, John Bowen describes how men and women debate among themselves ideas of what Islam is and should be--as it pertains to all areas of their lives, from work to worship. Whereas many previous anthropological studies have concentrated on the purely local aspects of culture, this book captures and analyzes the tension between the local and universal in everyday life. Current religious differences among the Gayo stem from debates between "traditionalist" and "modernist" scholars that began in the 1930s, and reveal themselves in the ways Gayo discuss and perform worship, sacrifice, healing, and rites of birth and death, all wi...
Design of Pulse Oximeters
Design of Pulse Oximeters describes the hardware and software needed to make a pulse oximeter, and includes the equations, methods, and software required for them to function effectively. The book begins with a brief description of how oxygen is delivered to the tissue, historical methods for measuring oxygenation, and the invention of the pulse oximeter in the early 1980s. Subsequent chapters explain oxygen saturation display and how to use an LED, provide a survey of light sensors, and review probes and cables. The book closes with an assessment of techniques that may be used to analyze pulse oximeter performance and a brief overview of pulse oximetry applications. The book contains useful worked examples, several worked equations, flow charts, and examples of algorithms used to calculate oxygen saturation. It also includes a glossary of terms, instructional objectives by chapter, and references to further reading.
