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Kolaborasi Penta-Helix Pendidikan Tinggi Sub-Sektor Ekonomi Kreatif: Model dan Implementasi
Buku Kolaborasi Pentahelix Pendidikan Tinggi Sektor Ekonomi Kreatif: Model dan Implementasi terbagi menjadi dua bagian, dimana bagian pertama memberikan informasi mengenai elemen-elemen pada proses pelaksanaan Kolaborasi Pentahelix dan indikator yang terdapat di dalamnya. Bagian kedua berupa kumpulan praktik baik yang telah dilakukan tim akademik pendidikan tinggi dalam kolaborasi pentahelix yang berhasil.
AI & Desain: Ancaman atau Peluang?
Buku ini ditulis oleh Tim Dosen Visual Communication Design Universitas Ciputra Surabaya, yang berkomitmen menjaga kualitas hasil akademis sekaligus memfasilitasi perkembangan AI. Tim Dosen VCD telah menyusun buku ini dengan mempertimbangkan pembaca awam serta pemahamannya dalam hal ini, sehingga tidak memerlukan pengetahuan teknis sebelumnya untuk memahami lebih jauh ke arah mana bidang ini akan berkembang. Setiap bab dilengkapi dengan contoh dan ilustrasi yang membantu pembaca memahami konsep-konsep yang kompleks dengan lebih mudah. Selain itu, buku ini juga membahas berbagai implikasi AI bagi masyarakat, baik positif maupun negatif. Buku ini diharapkan dapat membantu masyarakat umum untuk memahami AI dengan lebih baik dan untuk dapat berpartisipasi dalam diskusi tentang masa depan teknologi ini.
Strategi Kebijakan: Pasar Kretaif Pada Kawasan Wisata Indonesia
Buku ini berisikan studi definisi, eksplorasi pasar kreatif Sumatera, eksplorasi pasar kreatif Sulawesi, dan eksplorasi pasar kreatif Kalimantan. Pada tiap eksplorasi akan dijumpai deskripsi elemen pembentuk sense of place dan aktor-aktor yang berada di baliknya, tantangan yang dihadapi/ rekomendasi dan referensi. Harapannya buku ini dapat menjadi rujukan untuk pengambilan kebijakan berikutnya. Terima kasih diucapkan untuk Ditjen Dikti Ristek untuk hibah PTUPT multi years dan juga dukungan Tim Kemenparekraf dalam penyelesaian dokumen ini.
THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
Re-Covered Rose
When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.
Integrated Marketing Communication
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Teachers Investigate Their Work
Teachers Investigate Their Work introduces the methods and concepts of action research through examples drawn from studies carried out by teachers. The book is arranged as a handbook with numerous sub-headings for easy reference and fourty-one practical methods and strategies to put into action, some of them flagged as suitable `starters'. Throughout the book, the authors draw on their international practical experience of action research, working in close collaboration with teachers. It is an essential guide for teachers, senior staff and co-ordinators of teacher professional development who are interested in investigating their own practice in order to improve it.
Open Innovation in the Food and Beverage Industry
Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry.Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, wit...
