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Raku
The revised edition of our successful Raku book. Completelyre-designed, black and white images have been replaced with colour andmany new makers have been added to the gallery of artists, which is anoverview of the contemporary scene and makes up about a third of thebook. The text is almost completely re-written and updated with recentdevelopments. This book is a comprehensive overview of raku, coveringthe history, clay types and firing of raku, as well as the glazes,techniques and reduction processes. The new edition also looks at thedevelopment of raku over the last 20 years, and at changes in the wayit is perceived.
Raku
The essential guide to raku techniques, covering clay types, glazes, kilns, firing methods and reduction processes.Over the last thirty years interest in the raku pottery technique has grown hugely - the excitement, immediacy and unpredictability of the raku process catching and firing the imagination of professional and amateur potters alike. Despite its association with amateur pottery classes, when practised at a higher level, it is an unforgiving, demanding medium which tests pots and potters to the limit. The famous Japanese potter Hamada said that he wanted to wait until the end of his life before making raku pots as it was the most difficult and important technique to master. A growin...
Building Brands in Asia
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverag...
Building Brands in Asia
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, ...
Journal of Peace, Prosperity and Freedom
ARTICLES IN VOLUME 2 (2013) ‘The High Court’s Attack on Federalism’, By Tim Andrews; ‘The Constitutionality of Fiat Paper Money in Australia: Fidelity or Convenience?’, By Andrew Dahdal; ‘Taking a Little off the Top: How Henry VIII and Edward VI Destroyed the Value of England’s Currency’ By Marcus M. Witcher ‘Free Markets, Competition and Medical Practice’ By Brian Bedkober ‘A Strategy for the Fourth Estate in a World Engulfed by Narrative’ By Vinay Kolhatkar ‘Departurism Redeemed – A Response to Walter Block’s ‘Evictionism is Libertarian; Departurism is Not: Critical Comment on Parr’ By Sean Parr ‘Rejoinder to Parr on Evictionism and Departurism’ By Walter Block BOOK REVIEWS The Harm in Hate Speech By David Gordon Where Keynes Went Wrong: And Why World Governments Keep Creating Inflation, Bubbles and Busts By Vinay Kolhatkar Beyond Democracy By Sukrit Sabhlok; Against Intellectual Monopoly, By Jeffrey Tucker; Betrayal of the American Right, By Andrew Dahdal.
A Brief History of a Perfect Future
What if, instead of trying to predict the future, we could just pick the one we want - and then invent it? Well, we can. Think of the wealth of technological resources already available to us. The computing power in that smartphone in your pocket could have guided 120 million Apollo-era spacecrafts to the moon and back. A gigabyte of memory cost $300,000 in the 1980s - today, it costs a fraction of a penny. Now, try to imagine 2050, when your computing devices will be a million times more powerful or available at one-millionth of today's prices.In this deeply researched and compelling book, the authors do the imagining for you, describing seven so-incredible-as-to-be-almost-magical capabilit...
Techniques Using Slips
Slip, a form of liquid clay, has been used since ancient times to add color and texture to ceramics. Expert potter James Mathieson and forty of the world's best ceramic artists guide readers through basic slip formulation, application methods, and firing techniques.
Marketing Management in Asia.
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
