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Strategic Alliances and Marketing Partnerships
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Wokingham
Wokingham sits on the edge of Windsor Great Forest. Originally settled by the Wocingas, an Anglo-Saxon tribe, the town grew steadily – but its early prosperity was cut short when half of the houses were destroyed during the English Civil War.Wokingham has hosted bull-baiting, highwaymen and a multitude of beer houses. The town’s people have played their part in both world wars. Its rich history is interwoven with the history of England: a story of good times and bad, from the Beaker people to the Victorians to the present day. Wokingham is the quintessential English county town.
Navigating the Internet
An easy-to-read guide to the Internet--updated, revised with more coverage of the World Wide Web, Mosaic, Netscape, MBone, and loaded with real-life examples. The disk includes a variety of ready-to-run, plug-n-play Internet tools and the entire Internet Gazetteer in electronic format.
The Polymerase Chain Reaction
James D. Watson When, in late March of 1953, Francis Crick and I came to write the first Nature paper describing the double helical structure of the DNA molecule, Francis had wanted to include a lengthy discussion of the genetic implications of a molecule whose struc ture we had divined from a minimum of experimental data and on theoretical argu ments based on physical principles. But I felt that this might be tempting fate, given that we had not yet seen the detailed evidence from King's College. Nevertheless, we reached a compromise and decided to include a sentence that pointed to the biological significance of the molecule's key feature-the complementary pairing of the bases. "It has not...
Infectious Diseases of the Female Genital Tract
Thoroughly updated and now featuring more than 100 full-color illustrations, the Fifth Edition of this comprehensive reference provides current, complete diagnostic and therapeutic information on infectious diseases of the female genital tract. This edition includes new chapters on human papillomavirus and the new vaccines and on infection as a cause of neonatal brain damage. The book emphasizes an evidence-based approach to recommendations and presents current guidelines for treatment of sexually transmitted diseases. The presentation of material has been streamlined to produce a smaller, more user-friendly text, and the format has been modified to include additional algorithms and tables. A companion Website will offer the fully searchable text and an image bank.
Enterprise Relationship Management
In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations t...
Rosemary Beach
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Parallel Worlds
When William Henry Hunt married Ida Alexander Gibbs in the spring of 1904, their wedding was a dazzling Washington social event that joined an Oberlin-educated diplomat's daughter and a Wall Street veteran who could trace his lineage to Jamestown. Their union took place in a world of refinement and privilege, but both William and Ida had mixed-race backgrounds, and their country therefore placed severe restrictions on their lives because at that time, "one drop of colored blood" classified anyone as a Negro. This "stain" of melanin pushed the couple's achievements to the margins of American society. Nonetheless, as William followed a career in the foreign service, Ida (whose grandfather was ...
